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4 ways to improve sales performance | Adsoup Insights EP#21

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No matter what industry you’re in, one thing is certain, the marketplace is constantly changing. and to be sure that you stay ahead of your competition, you need to be armed with all the strategies to help you stay ahead of the game. My name is Benjamin, this is Adsoup Insights, and here are 4 ways to improve sales performance. No matter what business, you’re in there are always ways you can improve your sales, from communicating your difference from your competition to how you manage them after the sale is done there are always improvements to be made, so let's start with Number one, be on social media messaging to capture leads 2 out of 3 customers say they prefer to message a business through social media over any other method. Which makes sense, since they’re already hanging out on these platforms, to begin with! 1.4 billion people send 50 billion messages over social media every day. By being active on social media, you are placing yourself in the most natural position to interact with prospective customers, with approachability and immediacy. With so many existing social media channels this might seem overwhelming, but with tools like Adsoup, it’s never been easier. Here you can aggregate all your social media channels on one platform, where you can respond directly, anywhere, anytime. Number Two, demonstrate real value: Your customers are smart and using the internet where an endless number options and opinions are at their fingertips. You know your product is the best option, but now it’s up to you to prove it. Start by knowing your customer. Identify their needs, then show them, don’t tell them, how you will supply the solution. One way of doing this is to offer a free trial or discounted first try. Just like test-driving a car, allowing potential customers to try before purchase puts risk-averse consumers at ease and shows your own confidence in your product or service. After that, it’s all about follow-through - provide the best product and let it do the talking. Three, Listen to existing customers: Now that you’re on social media, and your customers know the value of your product, it’s time to focus on your listening skills, because listening to existing customers is a proven method for increasing your bottom line. In contrast to traditional advertising, where the brand does all the talking, social media creates a two-way conversation between your business and your consumers, and they really are the experts. The probability of selling to a prospective customer is 5 – 20%. The probability of selling to an existing customer is 60 – 70%. Returning customers already know the quality of your product, so by listening and responding to your customers, you are strengthening existing relationships and fostering loyalty. Number Four, Exceed customer expectations: Former Scandinavian Airlines Executive Jans Carlson is credited for his concept of “delighted customers”. He believed that satisfaction was great, but over-exceeding expectations were what would inspire repeat customers and generate the right kind of attention via word of mouth (or Tweet). Empowering customer service representatives is one strategy that grew out of this concept. This can be applied in person, say someone drops an ice cream cone, the employee offers to replace it free of charge. It can also be applied online. For example, if a social media manager for a hotel sees a tweet complaining about the view from his or her hotel window, the employee will, of course, respond promptly, but can also choose to upgrade the room free of charge. In both situations, the employee went above and beyond the call of duty, making the customer feel heard, special and appreciated. But you need to make sure that you empower your front-line staff to have that ability of course, but that’s a talk for another time. The bottom line here is that improving sales performance means improving customer service. Make yourself available and approachable on social media. Know your customers enough to trust that your product or service will speak for itself. Listen to your customers in order to constantly improve and grow with the needs of your community. All of these things will create delighted customers who will come back time and time again. For more videos like this, please like and share our YouTube and Facebook page, if you have any questions or comments leave them below, and with that, this has been Adsoup insights, my name is Benjamin and I will see you again soon.
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