http://knowtifier.com/samsung-news.html - Today, Samsung is one of the leading technology brands in the world and in this video I want to share 5 tactics Samsung used to reach their top position using their smartphone business.
-- They threw mud at the wall and saw what sticks; from Samsung's point of view, this was a great trick since they have lower costs to manufacture.
-- They can do experiments since Samsung itself is a producer of processors, displays, memory etc
-- It doesn't hurt them to do experiments with new ideas since they have control over the supply chain.
-- With all the experiments they did, they were able to a low end phone, a mid range phones, and of course, high end phones like the Galaxy S's and Galaxy Notes
Cutting edge specs
-- Samsung is known for putting the best components in their phones.
-- Earlier this year, Galaxy S4 had a 5" 1080p screen, a quadcore Snapdragon 600 processor, a 13mp camera, wireless charging.
-- All this was, more or less, the best the industry had to offer.
-- Thats just one example. Galaxy S2, S3, Galaxy Note, Note 2, were all beast phones when they came out as well
Consistent release schedule
-- Samsung built consistent hype around their product launches and didn't keep people waiting cluelessly.
-- We know that a flagship Galaxy S phone comes out in Spring and a Galaxy Note in Fall.
-- With plenty of rumors and leaks, people know what to expect and when to expect it. This keeps their fans engaged. Like Apple fans.
Consistent product design
-- Its hard to confuse a Galaxy phone with any other phone even if you are not a tech geek.
-- Being consistent with product design helped Samsung build a brand image.
-- Some think its boring to have the same design tweeked every year like how iPhones are.
-- But I, personally, think its what make random people ask "is that the new Galaxy" or "is that the new iPhone?"
-- Companies like HTC don't always keep the same design principles and thats why there phones come and go.
-- How many people really remember exactly what the HTC Thunderbolt looked like?
-- The spent a whole ton promoting their Galaxy line up and even targeted iPhones with ads like "The next big thing is already here."
-- They also did smaller campaigns bashing on Apple Maps and so on.
-- Its not just their flagship phones that they promote.
-- In Asia, every commercial break consists of at least one Samsung Ad promoting their Galaxy line up.