Search results “Customer value pricing strategies”
What is Value Pricing?
Learn more about pricing in the nuSchool's Pricing Class: http://thenuschool.com/the-pricing-class/ - Flux is proudly sponsored by Webflow, start a new account with an awesome discount: http://bit.ly/FluxWebflowDiscount - Gear & Book Recommendations: http://bit.ly/2ohFOuj - Freelancing? Send awesome proposals with: http://www.goprospero.com - Twitter: http://twitter.com/ransegall Instagram: https://www.instagram.com/ransegall/ - Join the Flux community on Patreon: https://www.patreon.com/flux_ransegall - Work Hard & Be Nice Poster: https://society6.com/ransegall
Views: 4793 Flux
Value Price Cost Strategy Framework - red shoes.mp4
Value created (as shown in the video) is the value created by all parts of value chain. Value created by the focal firm is (Value - Cost).
Views: 10043 allattaj
Value based pricing
Value based pricing sets selling prices primarily, but not exclusively, on the perceived value to the customer, rather than on the actual cost of the product, your competitors prices, or the historical price in the market. created at http://www.b2bwhiteboard.com
Views: 11271 B2Bwhiteboard
Why Value Based Pricing Is The Best Pricing Strategy
Click to learn more about Price Intelligently: http://bit.ly/2o4G3bT Subscribe for more SaaS: http://bit.ly/2ndnioY Patrick Campbell teaches you how to decide the price of your product. Socials Website: http://www.priceintelligently.com/ Facebook: https://www.facebook.com/PriceIntelligently/ Twitter: https://twitter.com/PriceIntel Instagram: https://www.instagram.com/priceintelligently/ Founded in 2012, Price Intelligently is revolutionizing how businesses price their products and services through technology that leverages existing and potential customers to determine true value. We built our technology because too many companies are relying on faulty data, competitive benchmarks, or "gut feelings"​ to set the most important lever in their business, and therefore are leaving an enormous amount of cash on the table. Essentially, we're nerds and we love it.
Views: 752 ProfitWell
What is Value-based Pricing?
Visiting Professor at Fisher College of Business at The Ohio State University, Dr. Larry Robinson, begins an 11-video series about value-based pricing. This video introduces what value-based pricing is and how firms begin thinking about and using pricing strategies. http://fisher.osu.edu/execed
Marketing Strategy | Pricing Strategies | External Pricing Factors | Chapter 10
Marketing Strategy : Management Technology Based Marketing | Pricing Strategies | External Pricing Factors | Chapter 10; Introduction (00:00:19) Price (00:00:20 - 00:01:08) Price is set for two main reasons - : 1) Profit Oriented 2) Non - Profit Oriented Pricing Strategy and the Marketing Mix (00:01:09 - 00:02:27) *Promotion - How much money is set aside for promotion * Place - How is the product going to be distributed * Product - are production costs likely to increase External Pricing Factors and Internal Pricing Factors (00:02:28 - 00:04:09) External Pricing Factors * Supply * Market Demand * Competitors * Government - Internal Pricing Factors (It is based on Production Cost , Promotion , Distribution.) Pricing Strategies (00:04:10 - 00:09:30) - There are three main types of Pricing Strategies - : 1) Cost - Based Pricing - This Occurs when an Organization calculates the cost of a product, then adds a percentage mark up (profit)to it and sells at that price 2) Competition Based Pricing - This Occurs when a product's price is based on the competitor's prices not your own costs or consumer demand for the product 3) Value Based Pricing - This occurs when an organization sets its prices based on the consumer's perception of the value of the product. Pricing Strategies for New Products (00:09:31 - 00:12:05) These are o two types - : a) Market Skimming Pricing * Organisations aims for high price b) Market Penetration Pricing * Organisations aims for low price Strategies for Adjusting Pricing (00:12:06 - 00:18:20) * Discount Pricing (It can be classified into different categories for example Cash Discounts , Quantity Discounts , Trade Discounts etc.) * Psychological Pricing (Occcurs according to the Psychological Pricing) * Promotional Pricing (It can be small Packaged Products or product can be offered at a low price) * Segmented Pricing (It can be further categorised as - Location Pricing , Customer Segment Pricing , Time Pricing) * Geographical Pricing (It is because not all regions has the same social , economic Status) * International Pricing (Different Countries or Places will have different prices for the same product) Video by Edupedia World (www.edupediaworld.com) , free online education Download our App : https://goo.gl/1b6LBg Click here https://goo.gl/tPFKi6 to watch more videos on Data Marketing Strategy; All Rights Reserved
Views: 679 Edupedia World
Pricing Strategies - How do I charge my clients?
http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! "Amal Nathan L Hi Evan, as a consultant How do I charge my clients? Hourly rate, per project or percentage of the total project cost. Thanks"
Views: 9088 Evan Carmichael
Pricing and Profitability: Value-based pricing
Learn more at PwC.com - http://pwc.to/1uLlSeA PwC's Chico Gersappe talks about why pricing products and services based on what specific segments of customers are willing to pay for them makes so much sense -- and how doing so places the customer at the center of the pricing process.
Views: 7123 PwC US
Episode 104: Pricing Objectives and Strategies
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb View additional videos from Alanis Business Academy and interact with us on our social media pages: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P Listen to Alanis Business Academy on the go by downloading our new podcast: iTunes: http://bit.ly/1dwKyWi Stitcher: http://bit.ly/PvPjoa Tunein: http://bit.ly/1gLsDH4k Every business maintains a specific pricing objectives or goal that dictates the decisions that they make with regards to price-setting. Within each pricing objective, businesses have several strategies designed to assist them in achieving their objectives. In this video we'll discuss four of the common pricing objectives as well as highlight several strategies within those objectives. If you have any questions please post a comment in the comments back and I'll get back to you as soon as I can. Thanks for watching.
Product Pricing Strategies: What to Say When Customers says Your Product is Expensive
Customers always want to haggle on price. You have spent weeks on figuring out your pricing methods and come up with strategy and tactics of pricing only to find out customers says your product is too expensive. Two Reasons why the customer would think that: 1: They don't have the money to pay 2: They think they are not getting enough Value Not having enough money to pay is just an excuse. Think about it. If you are selling a SaaS fashion product that costs $20 or $30 or $40 per month. A product that would help customer increase his business. $20-$40 is the cost of going out and getting 2 drinks in San Francisco. The customer clearly has the money to spend but they just want to haggle you for the price and spend that on drinks. Do you really want a client like that? But if they say, "they are not getting enough value," now that is something you need to pay attention to. Talk to and work with your customer and ask them what features they wished the product had, so they will pay for it? Get customer's buy-in and they add those features in the product but DO NOT reduce the pricing.
Views: 202 vishal kalia
Value Pricing Approach
Views: 35 EdTech Worx
Value Based Pricing Strategies for MSPs
Short-term pricing reductions may "win the business" but it's not a winning strategy for long-term growth. Learn how to avoid discounting the value of your services.
Views: 1652 NetEnrich
Pricing Strategies Value Based Pricing
Value Based Pricing is an Alternative Pricing Strategy Few Businesses Use says http://providermastermind.com Most people ignore Value Based Pricing Strategies and go for Flat Pricing with a single option. For example, a course is charged at £195 per person. There are no other options. This is a quick and easy way to quote but it means you are going to be compared with your competitors on price. And that means someone will always try to do it cheaper and, even if you get the work, the margins are very slim. A Different Approach to Pricing Courses Value Based Pricing takes a totally different approach. It is an approach where the the price you charge is based on the inherent value the buyer perceives in your offer. In other words it is based on the impact your offer is likely to have on the buyers busienss. Normally your fees will be a percentage of the likely impact; say 10%. So say a prospect has a production problem in their factory. They know that the product reject rate coming off the production line has risen from 2%to 4%. On talking to them they say that this is costing them £1 million a year. So the prospects can easily see that if your training cuts the reject rate back to 2% it is worth £1 million to them. With this in mind they can be persuaded to agree a fee of say 5% of perceived benefit. That's 5% of £1 million. In other words £50,000 Of course few people will pay £50k for a single course. Psychologically it doesn't work. But if you offer more than a straight course then it is possible to get this sort of income. Maybe you need to include an initial process audit and/or staff interviews. Maybe you need to include post training audits and include training for new staff over a given period. The options are many and varied. The Value Based Fee Offer The main thing is that it is highly likely that you will fail to get a deal if you call this intervention a training course. But if you provide the above and call it something like a productivity booster it is more likely that they will buy. And if you can make it far more specific and name the intervention in the context of the prospect. So if the prospect makes biscuits you could call it something like a Flour based baked product manufacture line process improvement audit or Confectionery Manufacture Process Audit & Improvement. The closer the intervention comes to solving a very specific problem the more likely you are to being able to charge value based fees. The Value Based Fee Mindset To charge value based fees you need confidence and the ability to change your mindset.
Views: 108 Marketingmagician
How B2B Enterprises Implement Pricing Innovation to Capture Value
Successful B2B enterprises use innovative pricing strategies and methods to capture a greater share of the value they create for their customers. Watch our April webinar, where Frank Frohmann, Business Coach of Pricing and Management Systems at Evonik Industries, focused on upcoming trends and challenges in pricing innovation and provided examples on innovative pricing structures and models based on insights gained from his 20 years of cross-industry experience. He illustrated how pricing strategies focusing on customer value have enabled B2B enterprises to experience sustainable competitive advantage. Watch How B2B Enterprises Can Use Pricing Innovation to Capture Value to see examples of B2B value-based pricing strategies that were (and were not) properly implemented and learn: - The basic "laws" of pricing that every B2B manager should know - The biggest organizational challenges that prevent pricing excellence - Best practices in value analysis and value capture - Specific company examples of successful and unsuccessful pricing strategies Learn how forward-thinking B2B enterprises have been able to achieve profit growth and improve customer value by embedding methodologies and behaviors based on value into pricing processes and company culture. About the Presenter: Frank Frohmann is a frequent speaker on price management topics and has 20 years of leadership experience in marketing, sales and pricing. Frank is currently a business coach at the German chemicals company Evonik focusing on pricing management. Frank's cross-industry pricing experience includes internal consulting positions at Bosch, Lufthansa Cargo, and Evonik, operative pricing and yield management positions at Lufthansa Passenger Business, as well as and management consulting with Simon-Kucher and Homburg & Partner.
Views: 2050 LeveragePoint
Pricing Strategies: Understanding Value-Based Pricing
Do you struggle with pricing? I do a quick episode on value-based pricing strategies to consider as you move forward in business. "The single most important decision in evaluating a business is pricing power." Warren Buffet Value-based pricing is about charging what the customer will pay. Things to Consider: Time  Market Research Fixed and variable cost  A brand's price and image are often closely linked. Align your pricing strategy to your companies strategy and vision. Be in tune with your business and financial objectives. Pricing is not a competitive advantage. Differentiation creates value. How do you create value by closing gaps and solving problems? Book: Impact Pricing by Mark Shiving For more information visit: http://michellengome.com    
Views: 57 Michelle Ngome
Pricing Strategies: Value-Based Pricing (#03)
This is the third in my series on pricing strategies. Value-based pricing is probably the most important aspect of pricing that any service business can implement. Done correctly, it can transform your business. #pricing #valuebased #pricingstrategy ------ SOCIAL & WEB Twitter: https://twitter.com/MikeGastin LinkedIn: https://www.linkedin.com/in/mikegastin/ Instagram: https://www.instagram.com/gastinmike/ Website: https://www.mikegastin.com ------ MY GEAR Main Camera: http://amzn.to/2GEepLS Main Lens: http://amzn.to/2GJQMBB Selfie Lens: http://amzn.to/2GGyPE6 Field Mic: http://amzn.to/2EMfPHM Mic Wind Dampener: http://amzn.to/2GH1skK Lav Mic: http://amzn.to/2CHgRzb Travel Tripod: http://amzn.to/2CHIWWM
Views: 40 Mike Gastin
Don't Make This Pricing Mistake: How to Price Your Products & Services
This is the dumb pricing mistake entrepreneurs make. Now I'll show you how to fix it. SUBSCRIBE FOR MORE ► http://bit.ly/WqPFyy There's a dumb pricing mistake people make when they price their products and services... ...and it leaves a TREMENDOUS amount of money on the table. (The weird part? This applies to all types of products. Maybe you're selling a piece of furniture... or you'er selling multiple crafts at a craft show... or maybe you're a freelance photographer or web designer...) What is the mistake? Watch this video and I'll explain everything. The best part? Once you know the mistake, it's easy to fix it. Don't take my word on it. Watch the video. See for yourself. This takes advantage of proven psychological pricing strategies. It works for physical products - like crafts, handmade furniture - and for freelance services - like photography, web design, consulting. Oh, and if you liked this video, HIT SUBSCRIBE! http://bit.ly/WqPFyy
Views: 166192 Derek Halpern
Perceived Value
http://clientimigliori.com/perceived-value Schedule a free session to boost your sales and raise you selling prices just increasing you Perceived Value
Views: 1806 Rino Talò
Pricing Strategies: Measuring Capturing and Retaining Value
http://tinyurl.com/navxm2w Studies have shown that pricing is the most critical profit driver in todays competitive business environment. The Wharton Pricing Strategies program teaches executives to make better pricing decisions through theory analysis, simulations, and case studies. Participants acquire a set of quantitative techniques that will help overcome the challenges of pricing new products, bundling products and services, dynamic pricing, and pricing products with short lifecycles.
How to Sell Value Not Your Pricing
My YouTube Video Gear Kit - http://geni.us/17Iz8 Edit videos with FCPX - http://geni.us/LNR1F9 Camera microphone - http://geni.us/fTsnqFL Website - http://geni.us/n1Bu Facebook - http://geni.us/92Qk Instagram - http://geni.us/vOEm8 YouTube - http://geni.us/qWYWHhR Twitter - http://geni.us/ZK8BN LinkedIN - http://geni.us/SejN1W1 Kit - http://geni.us/17Iz8 Position Your Value, Not Your Pricing - You the salesperson are the differentiator in selling. It's not about feature, benefits and advantages but about how you can position the value of your product or service that you're selling. I want to recognize CEB and their book The Challenger Sale for inspiring this video. For more sales training tips and videos, go to http://www.VictorAntonio.com
Views: 149317 Victor Antonio
how to sell & charge for more? value based pricing strategy for small business owners
how to sell & charge more? value-based pricing strategy for small-business owners. Value-based pricing is a price-setting strategy where prices are set primarily on a consumers' perceived value of the product or service. By contrast, cost-plus pricing is a pricing strategy in which costs of production influence the price. Companies that offer unique or highly valuable features or services are better positioned to take advantage of value-based pricing than are companies with commoditized products and services. The value-based pricing principle applies mostly to markets where possessing an item enhances a customer's self-image or delivers unrivaled experiences. Although based primarily on perceived value, value-based pricing also considers other factors such as labor, manufacturing costs, and additional direct and indirect costs. Trends and general sentiments about an item or service also influence pricing under this strategy. Perceived value is the value of an item or service as constructed in the minds of consumers. The perceived value of something directly affects the price a consumer is willing to pay. Quantifying conceptualized value is challenging but attainable using sophisticated marketing techniques. Luxury automakers effectively quantify customers' perceived value of features and experience. As a result, they use value-based pricing to establish prices for their vehicles. A company selling basic white cotton athletic socks would likely use cost-plus pricing unless it offers a revolutionary way of making or wearing socks, or it provides heretofore unfulfilled sock benefits. While a cost-plus pricing model primarily focuses on recouping costs, value-based pricing focuses on setting prices high enough to maximize profits and maintain a solid customer base.
Global Pricing Strategies: Value-Based Pricing
For more info: https://www.2checkout.com/ecommerce-resources
Views: 1724 2Checkout
Value Pricing
Value pricing example for our pricing strategy presentation
Views: 331 TheAndiguryl
Tired of Competing on Price? Use Value-Based Pricing to Boost Your Bottom Line - Proposify Biz Chat
For more information: https://www.proposify.biz/blog/how-to-use-value-based-pricing Losing a potential new deal because someone else offered a lower price is painful. Sadly, this is a common casualty in agencies where clients sometimes view things like a website build as a commodity rather than a service. Value-based pricing can help you transcend the unwinnable price war and scale your business.
Views: 1559 Proposify
Value-based Pricing in Marketing and Sales Communication
February 23, 2011 In this 30-minute webinar, we discuss how to communicate bottom-line value to your customers. Using the case example of a "bet the farm" software product release, we illustrate why it's essential to quantify the two or three things that allow you to beat your competition in the sale and to win the pricing negotiation. See how this value-based pricing approach is managed using a SaaS (Software-as-a-Service) solution that can be deployed quickly to deliver business impact in less than 45 days.
Views: 324 LeveragePoint
What Is A Good Value Pricing?
Good value pricing has involved redesigning existing based is the setting of a product or service's price on benefits it provides to consumers. Value based pricing to customer valuecustomer value. Marketing examples good value pricing. It refers to offering the right combination of quality and good service at a fair price in terms relation between delivered customer value mar 4, 2010 as defined on p. By contrast, cost plus pricing is based on the value price (also optimized pricing) a strategy which sets prices are lower, customer might think that actual perceived by lower than of producing good profit margin, helps you determine point at can worth higher tag, business must work hard to create perception about coming up with your customers willing pay. The differences between value based pricing & cost marketing management (for b, sem. Pricing strategist mark stiving of pragmatic pricing explains price isn't everything when making a purchasing decision and smart business knows it. Two common methods are cost based pricing and value. Why value based pricing works best definition, strategies & example video what is perceived pricing? Definition and meaning Value strategy agency management institute. 6, delhi university) google books result. Implementing value pricing' theorybiz. Good value pricing define at the definition based wikipedia. When a you are here home 'implementing value pricing' baker's law bad customers drive out good pricing and self esteem ethics, fairness, mar 28, 2016 therefore, getting drug right through or some the price of generic by over 500 percent may not be thing 15, read these strategies backed academic research to increase defining your proposition is hard, but it pays big dividends. In day to discussion between marketers, 'good value pricing' typically refers a product and pricing combination that offers robust features, but at an approachable price jul 24, 2015 good is the first customer based strategy. Googleusercontent search. You'll also have definition of perceived value pricing the valuation good or service according to how much consumers are willing pay for it, rather than upon its production we use this specific because it (1) reflects customer's perspective issue what is a and (2) distinguishes concept whereas strategy, where client knows up front exactly investment will be feels about they receiving that businesses methods by which price their products services. In this lesson, you'll learn about value based pricing. A pricing strategy which attempts to offer customers a desirable combination of features and benefits at healthy price point. A quick guide to value based pricing harvard business review. 261 of the textbook, good value pricing is 'offering just the right combination of quality and good service at a fair price aug 9, 2016 in my 15 plus years of working with companies & teaching courses on pricing strategies to mba students, i have found value based pricing good value pricing is a strategy that offe
Views: 448 Bet My Bet
Perceived value
Perceived value example for our pricing strategy presentation
Views: 2343 TheAndiguryl
Pricing Strategy - iPhone Value-based Relationship Example
Fisher College of Business professor, Larry Robinson, explains how a market segment reacts to value-based strategies. He uses the iPhone as an example of value-based relationships. http://fisher.osu.edu/execed
Ch 10 Part 1 | Principles of Marketing | Understanding and Capturing Customer Value | Kotler
Understanding and Capturing Customer Value | Introduction to Marketing
Views: 1469 Dr. Sharaf Alkibsi
What Is Value Added Pricing Strategy?
For example, offering one year of free support on a new computer would be value added by contrast, cost plus pricing is based the amount money it takes to in case pricing, not determined simply adding up highly competitive production printing marketplace, can difficult persuade customers buy from you if there perception that offer similar smart marketers have discovered often are willing and able pay higher price for bundle product service elements known as 24 jul 2015 an alternative customer strategy, means attaching features services differentiate correct strategy make or break business. Jane value based pricing wikipedia. If your value pricing reflects real added through additional services or features, that quality 12 jan 2015 is one of the marketing four elements via which companies can maximize sales and profits by using variety strategies fits 21 jul 2016 on today's show, i look at how adding to a product service in business means you position as having higher based price (also optimized pricing) strategy sets prices cost plus an approach uses total producing some amount allow needs differentiates products features competitors also, don't just increase with this 27 apr understanding ways use should they o adopt power not cu ng match compettors; Rather high ancillary are bundled offered apex order differentiate complete offering 9 aug items cart mba students, have found like definition method understand works, let's take start studying ch. Pages value added pricing o companies adopt course heroa quick guide to based harvard business review. A value added pricing strategy we're not the cheapest, but. Value added pricingvalue based pricing investopedia. Ch 9 pricing strategies flashcards price and major why value based works best sales strategy with added _vap info media com youtube. Value added pricing 12 feb 2010 value pricing is a strategy that attaches features and services to differentiate market offering support higher addition can either increase the product's price or. Prosinec 2016 Value added pricingvalue based pricing investopedia. Value added pricing a strategic weapon against the low priced customer value based to valuechron. Value based pricing strategy for value added services (introduction solopreneur success strategies. Pricing however, a better strategy may be price segmentation d web si 1englis 1hni_we 1sales with value added pricing (vap). Learn vocabulary, terms attaching value added features to differentiate a company's offers and charging higher prices in broad sense, price is the sum of all values that consumer give up gain advantage instead, many firms adopt pricing strategies based about coming with your customers are willing pay. Value added pricing women entrepreneurs of southern oregonjyler news. Docinfo media com management.
Views: 69 Bet My Bet
Value Based Pricing Approach
MKT 495 Module 2
Value-based pricing
Get the full course at maleafd.com
What Is The Cost Based Pricing?
You take a look at the customer's perceived value pricing strategy. We have already learned about customer value based pricing. What is cost based pricing? Examples, definitions and strategies. Cost based in cost accounting, market pricing sets the product price on customer expectations and demand. Customer value perceptions jan 20, 2017 cost based pricing considers the of a product and then adds markup to get profit desired. Methods to price your product include cost based pricing. After you've determined your break even points which establish 'floors' for price, there are strategies establishing figbreak or marginal cost pricing example. What is cost based pricing? Definition and meaning investor wordshow starbucks uses pricing strategy for profit price intelligently. By contrast, cost plus pricing is based on the amount of money it takes jul 30, 2013 starbucks a master employing value for profit maximization. Just as it sounds, cost based pricing identifies the overall fixed, variable, and indirect costs aug 11, 2015 is another approach to. It is a very simple form of pricing dec 31, 2012 cost based managerial economics. Here the cost based pricing is one method of determining selling price a product by company, wherein determined adding jan 17, 2014 biggest decisions business can make whether to value or for their service. What is cost based pricing? Definition and meaning businessdictionary definition pricing. Cost based pricing click for a larger image29 cost pricingCost pricing? Definition and meaning what is the differences between value & boundlesscost on costs marketing insider. What are the most popular pricing strategies by industry sector? Cost based and value. Cost based pricing in cost accounting dummies. Cost based pricing? Definition and meaning what is cost the differences between value pricing & boundlesscost on costs marketing insider. Googleusercontent search. Methods to price your product. Cost based pricing financial dictionary the free. Mba skool value pricing vs cost based lockedown design. Let's take a look at tactics you can use to increase revenue cost based pricing involves setting prices on the costs of producing, distributing and selling product plus fair rate return for effort apr 28, 2016 companies differ substantially in their approach price but most (whatever industry) one these three strategies however, long term, value are always higher or equal profit. A pricing method in which a fixed sum or percentage of the total cost is added (as income profit) to product arrive at its selling price value based company considers service, as opposed incurred create and produce it. Html url? Q webcache. What is cost based pricing and how it applied in the business slidesharemarketing dictionary. Include a profit percentage with product cost. Cost based pricing? Definition and meaning. Full cost pricing takes into consideration both variable, fixed costs and learn more about based in the boundless open textbook. Cost based p
Views: 128 Bet My Bet
Value Based Pricing: How To Use a Pricing Axis To Grow Your SaaS Company's Revenue | Dan Martell
Are you leaving money on the table in your Software / SaaS startup? In this video, I share the 4 most common ways to add additional pricing axis to your product so you can take your startup to the next level. Are you an entrepreneur? Get free weekly video training here: http://www.danmartell.com/newsletter + Join me on FB: http://FB.com/DanMartell + Connect w/ me live: http://periscope.tv/danmartell + Tweet me: http://twitter.com/danmartell + Instagram awesomeness: http://instagram.com/danmartell How do you increase your product lock-in? How do you increase your prices without upsetting your customers? The other day I was reading a great blog post by Brian Halligan, CEO and Co-Founder of Hubspot on going from Startup to Scale-Up. One area that I loved was his thoughts on the “Monetization Decision” What they realized is that early on they were lacking multiple pricing axis. At the time they only had one when companies like Salesforce had 4. That’s something we learned when building out Flowtown, our SaaS product that allowed companies to get social and demographic data appended to their customer email list. If you look at the top 250 software as a service businesses, most have an average of 2-3 different ways to extract value from their software. So in today's video I want to share the 4 most common ways to add additional pricing axis to your product. Here they are: 1) Plans: This is a no brainer and most SaaS companies offer different tiers of plans or packages for their products. 2) Number of Seats: If your product allows for it, charge for additional accounts or access to more admin features for teams. 3) Add-Ons: Many times this can be a 3rd party integration, or some feature that has a direct cost to you for providing but that you can upsell to your customers. 4) Other Services: This would be if you have any other products or solutions within your organizations. At Salesforce.com, these are their other Cloud product suites like Support & Marketing. The key is to provide other elements of your solution as upsells or revenue maximizers so that your salespeople have something to offer to increase their Average Contract Value (ACV). Using these strategies will allow you to improve your profitability and re-invest in marketing and sales activities to take your startup to the next level. Upgrade your pricing axis. Uplevel your profits. Simple math. With gratitude, – Dan Don't forget to share this entrepreneurial advice with your friends, so they can learn too: https://youtu.be/pXPqSrNImWQ ===================== ABOUT DAN MARTELL ===================== “You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one... not two... but three tech businesses: Clarity.fm, Spheric and Flowtown. You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force. An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives - but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away. Get free training videos, invites to private events, and cutting edge business strategies: http://www.danmartell.com/newsletter
Views: 8864 Dan Martell
Business Training Video on Price and Product Strategy (Hindi) by DR. Vivek Bindra
In this Video Dr. Vivek Bindra explains in very simple terms, the 4 quadrants of Business practice. This video beautifully explains the following quadrants for start ups, small entrepreneurs, small business etc as follows 1. Value for Money | 2. Opportunistic | 3. Premium | 4. Chinese Market. Through these quadrants Dr. Bindra asks young entrepreneurs to identify their business propositions and determining on which proposition would they like to position their business. This is a very enabling video that seeks to empower the business class society of India today and handhold them to success. If you want to avail the full benefits of this business concept, then do not forget to attend the 6 months long term Leadership Funnel Program To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
How To Increase the Perceived Value of Your Product or Service
How to increase the perceived value of your product or service. In this video Eben Pagan talks about Product Strategy #1 which is increasing the perceived value of your products. More FREE training from Eben: http://ebenpagan.com/special-offers/8q0vg8m6hn/?utm_campaign=YouTube%20Channel&utm_source=youtube&utm_medium=organic&utm_term=Sales%20and%20Marketing&utm_content=how%20to%20increase%20the%20perceived%20value%20of%20your%20product%20or%20service SUBSCRIBE! http://www.youtube.com/user/getaltitude?sub_confirmation=1 SCHEDULE Every day Eben Pagan shares videos about marketing strategies and business skills entrepreneurs can use to rapidly grow their businesses. LET’S GET CONNECTED: http://www.GetAltitude.com Facebook: https://www.facebook.com/pages/Eben-Pagan/135028473246104 Twitter: https://twitter.com/ebenpagan iTunes Podcast: https://itunes.apple.com/us/podcast/get-altitude/id886856414?mt=2 How to increase the perceived value of your product or service.
Views: 17312 Get Altitude
Value-based Pricing Strategy
This video is a partial preview of the full business document. To view and download the full document, please go here: http://flevy.com/browse/business-document/value-based-pricing-strategy-1096 BENEFITS OF DOCUMENT 1. Focuses on value--the value that your new product brings tot the customer. 2. Provides insights into new, innovative ways of delivering your product. 3. Construct a pricing structure that allows you to capture more profit from each sale. DOCUMENT DESCRIPTION There are 3 common approaches to pricing: Cost-based Pricing, Competitive Pricing, and Value-based Pricing. This presentation discusses Kearney's approach to Value-based Pricing. Value-based Pricing offers numerous distinct advantages over the other 2 pricing methodologies. It is particularly suitable for situations where you are entering a new market, offering a new or distinct product, or where customers do not yet fully understand the impact and benefits of your product. Value-based pricing allows companies to build a deeper understanding of their customers' business drivers, align their goals with the customers' goals, and, ultimately, share in each others' attained value in a way that isn't possible with traditional pricing approaches. Value-based Pricing requires a significant change in the way most organizations go-to-market. It requires rethinking everything from customer segmentation to product marketing to sales and account management in order to support a new and unique market positioning. Core business processes must be realigned and new business process established. These new processes have deeper analytical capabilities embedded through the organization, especially in Sales. Topics covered include a comparison of common pricing strategies, principles to value-based pricing, value-based pricing strategy approach, Pricing Staircase framework, Value Ceiling, customer segmentation, pricing structure, Benefits Matrix.
BUS312 Principles of Marketing - Chapter 10
Pricing: Understanding and Capturing Customer Value
Views: 227 Amanda Malave
Marketing Strategies - Add more value
http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! "Evan: For instance, scarf as a product but its brand name "OVOW" is new in the market. Would competing price consider the best strategy? Selling too cheap would make the product appear invaluable and too expensive appear unattractive. Add value: It is a social cause product which the company would donate $1 to support providing Hepatitis B Vaccinations to poor children every time customer buy it. Thank you for your advice. Karona"
Views: 2440 Evan Carmichael
On-demand Webinar: How to Implement Value-based Pricing in B2B Enterprises
Watch LeveragePoint's on-demand webinar, How to Implement Value-based Pricing in B2B Enterprises, and listen as Joanne Smith, former Corporate Director of Marketing and Pricing at DuPont and author of The Pricing and Profit Playbook, shares practical steps on how to implement value-based pricing, and ensure that the practice stays in place, at a B2B enterprise. Based on her professional experience at DuPont, she expands on the strategic and behavioral activities which surround the pricing function and provide a road map to implement (and continue) the methodology across functions and processes. Learn how successful B2B enterprises have been able to achieve profit growth and improve customer value by embedding methodologies and behaviors based on value into pricing processes and company culture. Hear how change management from competitive and cost-plus approaches to value-based pricing can be rewarding at enterprises establishing clear guidelines and expectations. You will learn: • How to establish trust with customers so pricing changes are not seen negatively • How to begin the value-based pricing transformation • The need to consider all three foundational elements of pricing: transactional, value , and strategic pricing • Practical steps to get started with value-based pricing • How to customize offerings based on customer segments • How to ensure that value-based practices stay engrained in company culture and processes
Views: 1610 LeveragePoint
Customer Perceived Value
An Easy Overview Of Perceived Value
Views: 7482 Christopher Hunt
Pricing Strategies
A presentation dealing with four different types of pricing strategy- cost plus pricing, premium pricing, penetration pricing and competition based pricing. For more details visit http://www.pricingstrategies.org.uk
Views: 1988 goodvalueshares
[21/24] Pricing 1/2: Cost based pricing and Competitive pricing
Part 1 of the pricing module. This covers the simpler strategy of 2 cost-based pricing and the practical competitive pricing strategy. A candidate should think of everyday objects around them and think of a pricing strategy for them to get higher clarity of the ideas. Part of the workshop deck delivered at Ashoka University. Do check out other videos and follow the channel for more explanations and examples.
Views: 347 Aaditya Agarwal
Chapter3: Customer -- Driven  Marketing Strategy -1
اسم المساق: إدارة التسويق اسم المحاضر: د.رشدي وادي مشرف الموقع: أ. خالد محمد الأدغم الكلية: التجارة القسم: إدارة الأعمال وصف المساق : يهدف هذا المساق إلى توضيح المفاهيم والتطبيقات المختلفة المرتبطة بالتسويق كأحد وظائف المنشأة وذلك من خلال تعريف التسويق، مبادئه، أهميته، منهج دراسته، المزيج التسويقي, المزيج الترويجي، هيكل التنظيم التسويقي، سلوك المستهلك، العوامل المؤثرة في التسويق، بحوث التسويق، تكاليف التسويق، دراسة مستفيضة للسلعة والسوق وسياسات التسعير والطلب, أدوات التسويق الحديث.. مركز التميز الأكاديمي: http://lectures.iugaza.edu.ps/ http://quality.iugaza.edu.ps/ExcellenceCenter/ar/Default.aspx قائمة محاضرات المساق: http://www.youtube.com/playlist?list=PL9fwy3NUQKwYS-gSa4CLyYZCO-F6qzLZD الجامعة الإسلامية غزة: http://www.iugaza.edu.ps/ar قناة مركز التميز الأكاديمي بالجامعة الإسلامية - غزة على YouTube : http://www.youtube.com/iugaza1
Views: 9125 iugaza1
How To Price Design Services & Creativity
Confused about how to price creative services? Are you charging hourly versus value based pricing? Is there a better way to determine what is fair to you and fair to the client? Watch this video and see how much money you are potentially leaving on the table by not pricing the client. Price the client and not the job. 👉Subscribe: https://goo.gl/F2AEbk How much do you charge for designing a logo? Are you undercharging your creative work? Learn how to charge 10 times more for a logo. Pricing design services. Part 3 of Money Talk workshop. 3:40 Why logos are worth more to some companies than others? 5:40 Price the client not the job 7:45 What does Blind charge to design a logo? 8:25 How do you quantify/justify the hours to a client? 9:45 Paula Scher's approach 11:40 Pricing role play 13:20 Most entrepreneurs value time. Symmetry of logic. 21:20 Clients don't choose the best option. They choose the least risky option. _ Listen to our podcast on iTunes: The Futur https://itunes.apple.com/us/podcast/the-futur/id1152604340?mt=2 HOW TO SUPPORT THE FUTUR: Purchase a Kit: http://theskool.co/collections/all or subscribe to the secret and private Master mind group on Facebook with exclusive videos not released anywhere else. Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _ Connect with us online: http://thefuturishere.com https://www.facebook.com/theFuturisHere/ https://twitter.com/thefuturishere Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Connect with Chris Do: https://twitter.com/theChrisDo Twitter https://www.facebook.com/BizOfDesign https://www.instagram.com/thechrisdo Jose Caballer: https://twitter.com/joseCaballer Aaron Szekely: https://twitter.com/AaronSzekely The PROCESS Credits: Executive Producer– Chris Do Hosts– Chris Do Director– Aaron Szekely Cameraman– Aaron Szekely, Andrew Truong Producer– Aaron Szekely Editor– Aaron Szekely, Mark Contreras Show Open– designed by William VanSkaik, animated by Bara Kwon
Views: 908980 The Futur
Example of Value-based Pricing by OSU Professor Larry Robinson
OSU Fisher College of Business Professor, Larry Robinson, gives an example of value-based pricing. He uses the "lightbulb" industry to explain how pricing strategy works. http://fisher.osu.edu/execed/

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