Videos uploaded by user “Book Video Club”
"The Innovator's Dilemma" by Clayton Christensen - VIDEO BOOK SUMMARY
The Innovator's Dilemma by Harvard Business School professor Clayton Christensen. -- Sign up to receive free weekly video book summaries at http://www.bookvideoclub.com -- The book explains how successful companies that dominate their industries fail in the face of disruptive innovation. It’s a message of caution for leadership teams at these companies, but also a message of encouragement for competitors venturing against these goliaths. First, we’ll distinguish between sustaining and disruptive innovation. Then, we’ll discuss why it’s difficult for most companies to adopt disruptive technologies. And finally, what does it all mean for both large companies and startups... ---------------------------------------------------------------------------------------------- Produced by Board Studios Inc (http://boardstudios.com). ================================================
Views: 126527 Book Video Club
"The Lean Startup" by  Eric Ries - BOOK SUMMARY
The Lean Startup: how today’s entrepreneurs use continuous innovation to create radically successful businesses... by Eric Ries. -- Sign up to receive a free book summary on video every week at http://www.bookvideoclub.com -- Eric Ries is a serial entrepreneur who created the lean startup movement to help startups allocate their resources more effectively. Startups are NOT about coming up with a brilliant idea and becoming an overnight success as many articles might have you believe. Entrepreneurship in fact is much more about testing and learning... faster than your competitors. Most startups fail. But much of that failure is avoidable. And the Lean Startup is the methodology that helps entrepreneurs avoid failure. ========================================
Views: 97613 Book Video Club
"Zero To One" by Peter Thiel - VIDEO BOOK SUMMARY
Zero to One, by PayPal co-founder, entrepreneur, and venture capitalist Peter Thiel. -- For more free video book summaries, visit Book Video Club (http://bookvideoclub.com). -- The main idea behind Zero to One is that it’s imperative to focus on businesses that create something new –going from zero to one– as opposed to copying things that already work –going from one to 'n'. The author prescribes how to build a company that generates profits well into the future. To succeed, you need to build and maintain a monopoly. We’ll start with the concept: why are monopolies critical. Then, we’ll look at ourselves: how to position ourselves to start a zero-to-one type of company.And then, we’ll shift to the company: how can we actually build a monopoly. Finally, how do we protect such a monopoly... --------------------------------------------------------------------------------------------- Produced by Board Studios Inc (http://boardstudios.com). ===============================================
Views: 178849 Book Video Club
"Growth Hacker Marketing" by Ryan Holiday - BOOK SUMMARY
Growth Hacker Marketing... a primer on how marketing is evolving, with real strategies and tactics by Ryan Holiday, the former director of marketing at American Apparel, recently turned media guru for best-selling authors. -- Sign up to receive free weekly video book summaries at http://www.bookvideoclub.com -- In Growth Hacker Marketing, he explains why traditional marketing efforts aren't the most effective, and shows what we can do about it. The Growth Hacker Formula consists of: - Achieving product-market fit... because it all starts with selling something people really want; - Finding a growth hack to go viral cost-effectively; and - Closing the loop with high retention – turning one-time transactions into sticky or repeat customers. In order to better follow this formula, we're going to tackle: - What is growth hacking; and - What does it mean to achieve product-market fit ========================================
Views: 54042 Book Video Club
"Holacracy" by Brian Robertson - BOOK SUMMARY
Holacracy by Brian Robertson... the new management system that made headline news when Zappos asked that all its employees follow the system or take a pay to resign, and 14% of the employees took the option to leave. -- Sign up to receive free weekly video book summaries at http://www.bookvideoclub.com -- The Holacracy’s structure resembles how nature organizes systems like the human body, where cells function autonomously within organs, which in turn function autonomously within the body. The impetus behind Holacracy The main idea behind this new system is that today’s companies have to survive in an increasingly complex and dynamic environment that requires an equally dynamic organizational structure in order to properly address new challenges and opportunities. The solution germinated from the observation that humans have a unique ability to sense tension within an organization, which is defined as recognizing the gap of what currently exists, and what could be–the current reality... and the sensed potential.
Views: 54248 Book Video Club
"Sprint" by Jake Knapp - BOOK SUMMARY
-- See description for transcript and more information -- -Introduction- Sprint: how to solve big problems and test new ideas in just five days… by designer Jake Knapp, who created the 5-day process at Google Ventures in order to help Google initiatives and investments prototype and validate ideas as rapidly and effectively as possible. -Motivation- Entrepreneurs constantly face tough decisions, and their outcome won’t be realized until months of effort have passed. The 5-day sprint is designed to iterate through these decisions and test different alternatives in a very compressed timeframe. Before even building a minimum viable product, the Sprint methodology shortcuts months of debate and development. -Case study- An example from the book is when Blue Bottle coffee wanted to build its online store – a project that would take a long time and require years of refinement. But the initial direction would be crucial, and that’s where the 5-day spring came in. First, the Blue Bottle coffee team mapped out the online purchase process of a customer and refined it with the feedback from experts. Then, they came up with 3 competing designs, prototyped all of them using Keynote, and presented them to potential customers. Based on the feedback, the team actually eliminated the most-favored design! -Here’s how it works- A 5-day sprint starts on Monday. The team maps out in great detail the customer journey, then invites experts to provide their input, and finally decides on one well-defined objective for the week – one thing that’s critical and can be tested. On Tuesday, the team sketches out possible solutions without criticizing or making any decisions. All ideas are sketched out and considered, like a brainstorming session. On Wednesday, the team decides: each member goes around and votes with a sticker on the ideas whiteboarded around the room. The winning idea gets carefully storyboarded in even greater detail. On Thursday, the storyboard gets converted into a prototype in the most efficient way possible. You don’t need to code or manufacture anything. Figure out the absolute minimum that will give your customers an accurate representation of the idea so they can provide feedback. Finally, on Friday, the idea and any competing versions are put to the test. A good interviewer guides customers through the idea without imposing any biases. All while the team watches the reactions through a camera feed, taking notes. At the end of the day, they compare notes and boil them down to the lessons of the sprint. -Conclusion- The 5-day sprint applies to pretty much any type of project. And its success is predicated on getting the right team in place, identifying the right challenge so it’s not too broad, and setting aside the time and effort to focus on the problem. Obviously you can’t run every decision through a 5-day sprint because you need to run a business, but it can accelerate the key decisions and set your company on the right path. --------------------------------------------------------------------------------------------- Like what you see? Want to be the first to get these video summaries? Visit our website: http://www.bookvideoclub.com/ to sign up for our mailing list so you'll be the first to know when we have a new video coming up! --------------------------------------------------------------------------------------------- Produced by Board Studios Inc (http://boardstudios.com). ===============================================
Views: 22710 Book Video Club
"The Art of The Start 2.0" by Guy Kawasaki -  VIDEO BOOK SUMMARY
"The Art of the Start 2.0" is the revised business classic by Guy Kawasaki, a successful entrepreneur and startup investor, former chief evangelist of Apple, and current chief evangelist of Canva. -- Sign up to receive free weekly video book summaries at http://www.bookvideoclub.com -- In this book, he’s doing what he calls a "core dump" based on all his experiences: sharing the battle-tested knowledge he has accumulated in order to better-prepare entrepreneurs for their startup journey. The book covers all the steps to a successful startup, beginning with how to come up with good ideas and get feedback on them... how to lead a team to a common vision... and how to grow through evangelizing, socializing, and partnering. There are a lot of gems in the book, and Guy tells them without any sugar-coating. -------------------------------------------------------------------------------------------- Produced by Board Studios Inc (http://boardstudios.com). ===============================================
Views: 20858 Book Video Club
"Predictable Revenue" by Aaron Ross & Marylou Tyler - BOOK SUMMARY
Predictable Revenue... turn your business into a sales machine with the $100 million best practices of salesforce.com... by Aaaron Ross. -- Sign up to receive free weekly video book summaries at http://www.bookvideoclub.com -- Aaaron Ross created $100 million in repeatable sales at Salesforce within a few years, and is currently helping companies multiply sales through his company Predictable Revenue. And co-author Marylou Tyler, ex-CEO of Predictable Revenue, and current co-founder of a sales consultancy. Ross went from founder of his own 50-person company to working the 1-800 sales line at Salesforce.com. After his startup failed, he decided to get the best training possible in setting up a professional sales organization. ====================================
Views: 13730 Book Video Club
"Hooked" by Nir Eyal - BOOK SUMMARY
Hooked... how to build habit-forming products... by Nir Eyal, an entrepreneur on a mission to discover what makes certain startups an integral part of pop culture. -- Sign up to receive a new book summary every week: www.bookvideoclub.com -- Years of studying successful startups led to insights about influencing consumer behavior. And then, these insights were codified in the Hook model: a cycle of events, engineered to keep users coming back. The Hook cycle consists of 4 stages: trigger, action, variable reward, and investment.
Views: 20736 Book Video Club
"Pitch Anything" by Oren Klaff - BOOK SUMMARY
-- See description for transcript and more information -- Introduction Pitch Anything: an innovative method for presenting, persuading, and winning the deal… by Oren Klaff, an investment banker who pitches deals for a living and has raised more than $400 million for his clients, using a technique that he’s perfected over 10 years. If you don’t believe in mainstream selling tactics, and find something viscerally wrong with cold calling that has a success rate of maybe 1%, the author presents a compelling alternative – a way to regain the respect of your clients AND have fun while at it! Why do we suck at presenting? You have these awesome ideas, but when you explain them to others, you get blank stares... what's going on? It has to do with how our brains have evolved. First, the “old” brain, or “crocodile” brain, developed millions of years ago to process fight-or-flight responses and keep us alive. Next came the mid-brain, to process social signals and relationships as we started living in larger groups. And finally, the higher-brain – or neocortex – to process complex thoughts and solve problems. When you're explaining ideas, it comes as no surprise that you're using your neocortex. But get this: your audience is using their ‘croc’ brain! The ‘croc’ brain has to prioritize what gets through because we have limited ‘brain processing power’ and too many stimuli. Think of it this way: if something is NOT super-important and requires too many brain cycles, it's classified as 'spam' and gets discarded. How to break through? So how can you get through the ‘croc’ brain? Your message has to be simple so it can get processed, your story has to be emotional so it’s remembered, you have to elevate your social status so you command your audience’s attention, and you have to pull back at the end so you don’t appear needy. Let THEM come to you... To accomplish all this, first you have to take control of the situation. Your audience starts from a position of power, and you need to unsettle that position. The author describes a pitch, where an important client started eating an apple, clearly not listening to the presentation. Immediately, the author excused himself for some water, went to the kitchenette and grabbed a knife, came back and grabbed the apple saying: I hope you don’t do business like this… In my deals, everybody gets a slice. He proceeded to cut a slice from the apple and ate it. No doubt he had the client’s full attention after that! Conclusion Nobody wants to sit through yet another boring, hour-long, numbers-driven pitch. So next time you have to pitch an idea and persuade a client or audience, you can follow the author’s bold framework to take control and be memorable. You’ll have to take risks and perhaps get outside your comfort zone, but with practice you’ll win more deals and have more fun! --------------------------------------------------------------------------------------------- Like what you see? Want to be the first to get these video summaries? Visit our website: http://www.bookvideoclub.com/ to sign up for our mailing list so you'll be the first to know when we have a new video coming up! --------------------------------------------------------------------------------------------- Produced by Board Studios Inc (http://boardstudios.com). ===============================================
Views: 12029 Book Video Club
"The Automatic Customer" by John Warrillow - BOOK SUMMARY
The "Automatic customer": creating a subscription business in any industry... by John Warrilow. -- Sign up to receive a new book summary every week: http://www.bookvideoclub.com -- John Warrilow has also written the book Built to Sell and is the founder of the Value Builder System, a company that helps owners increase the value of their business. The basic premise of the book is that 'subscribers are better than customers'. If you don't have subscribers, each month your sales-counter resets at zero, and you're stressed about building your book of business all over again. With subscribers, you have better visibility and can build a more sellable business. In fact, if you compare two businesses with the same revenue and profitability but one has subscribers – or 'automatic customers'– and the other doesn't, the first one can sell for 3 to 5 times more! Over the past couple of decades, the author has been helping companies sell for top dollar, and has experienced the benefits of building a subscription business both through them but also first-hand as a business owner himself.
Views: 12868 Book Video Club
"The Sales Acceleration Formula" by Mark Roberge - BOOK SUMMARY
The Sales Acceleration Formula... by Hubspot's chief revenue officer Mark Roberge, who scaled Hubspot's customer base from 1 to 12,000 and its sales to 100 million from 2007 to 2013. -- Sign up to receive free weekly video book summaries at http://www.bookvideoclub.com -- Most books on sales focus on the art of convincing your buyers to say 'yes'. However this book breaks new ground by presenting the science of sales growth...a standardized and repeatable process built on tracking and experimentation... to ensure that a business can scale. From his very early days at Hubspot, the author leaned heavily on his engineering background and mindset. Rejecting the conventional wisdom that sales is more art than science, he deconstructs the path to 100 million sales and shares actionable step-by-step advice. Every business can develop its own flavor of his sales formula... outlined in detail in the book with actual examples and insightful commentary on how everything worked out... or didn't... ---------------------------------------------------------------------------- Produced by Board Studios Inc (http://boardstudios.com). Music Credit: "Electronica : Dreamy" by Paul Tyan (https://soundcloud.com/paultyan/) ========================================
Views: 14326 Book Video Club
"The Start-Up J Curve" by Howard Love - BOOK SUMMARY
The Start-Up J Curve: The Six Steps to Entrepreneurial Success... by Howard Love. -- Sign up to receive a new book summary every week: www.bookvideoclub.com -- Howard Love, an entrepreneur for 35 years, has founded and co-founded over 15 companies and has invested in more than 50 early-stage startups. The big idea: focus on where you are on the path The book lays out the path from startup inception all the way to sale or IPO. The big idea is that knowing the 6 steps and recognizing where you are on the path, can help you stay focused and take the right action. For example, don't worry about your revenue model when you still haven't proven that your product has traction. And don't get bogged down with strategies to scale when you haven't nailed your business model yet.
Views: 11759 Book Video Club
"Simplify" by Richard Koch - BOOK SUMMARY
-- See description for transcript and more information -- - Introduction - Simplify: how the best businesses in the world succeed… by Richard Koch [rhymes with ‘gosh’], an entrepreneur who’s made $300mm starting and investing in businesses, and Greg Lockwood, founder of a London-based VC firm that invests in businesses with network effects. - Why simplify? - Richard Koch has been successful in business and investing by applying what he calls the Star Principle: starting or investing in companies that can become Stars. The definition of Stars is based on a 2x2 matrix developed by the Boston Consulting Group. It categorizes businesses based on i) their market share position in a market, and ii) that market’s growth. Companies with a leadership position in a high-growth market are Stars. But how do they become Stars? What’s the common thread across companies like Apple, IKEA, Southwest Airlines, McDonald’s, Google, and Uber? The answer is: simplification. - How to simplify? - The authors have identified 2 ways to simplify. You can either be a price simplifier OR a proposition simplifier. The former is about the science of cutting costs. The latter is about the art of delighting customers. Price simplifying means that you can remove all the bells and whistles in order to bring down costs by 50 or even up to 90%! Think of Ford, or the McDonald’s food assembly line, or IKEA asking customers to do their own furniture assembly. This is obviously hard… Usually, you have to go back to first principles: what’s the primary function of a product or service, and what can we do without, or change. Maybe it’s about cutting out intermediaries, or crowdsourcing… Price simplifying works because when you cut prices so drastically, there’s exponential new demand coming out of the woodworks that will further drive down costs and produce sustainable profits. Proposition simplifying on the other hand, means that you create a product that’s a true joy to use. Think of Apple and Uber. Here, the absolute priority is: adding convenience. And the focus is on the user experience. It has nothing to do with cost, and in fact when you proposition simplify you can charge a premium for the convenience and delight you provide. - Conclusion - So which one is better: price- OR proposition- simplifying? And which one is right for you? A price simplifier has the advantage that radically lower prices result in huge volume, which can drive costs lower… resulting in a virtuous cycle. A competitor would have a very difficult time to compete, unless they have extremely deep pockets and it’s worth splitting the market. In contrast, a proposition simplifier enjoys fat margins but is in the somewhat precarious position that they need to stay ahead of evolving behaviors and trends. At the end of the day though for most companies it’s not really a choice. Rather you have to figure out what type of simplifier you CAN be, based on your resources, skills, and capabilities. --------------------------------------------------------------------------------------------- Like what you see? Want to be the first to get these video summaries? Visit our website: http://www.bookvideoclub.com/ to sign up for our mailing list so you'll be the first to know when we have a new video coming up! --------------------------------------------------------------------------------------------- Produced by Board Studios Inc (http://boardstudios.com). ===============================================
Views: 9487 Book Video Club
"The Membership Economy" by Robbie Baxter - BOOK SUMMARY
The Membership Economy... find your super-users, master the 'forever' transaction, and build recurring revenue... by Robbie Kellman Baxter. -- Sign up to receive free weekly video book summaries at http://www.bookvideoclub.com -- Robbie Kellman Baxter, originally a Silicon Valley product marketer, and later a consultant to companies ranging from venture-backed startups to SurveyMonkey, Netflix, and Yahoo! About 10 years ago, the author started working with Netflix and fell in love with its subscription model, which was disruptive at the time and led to the bankruptcy of movie-rental store chains. Since then, she has gone on to advise dozens of companies on their subscription and community businesses, and believes that the Membership Economy is the equivalent of the modern-age Industrial Revolution. ======================================
Views: 13836 Book Video Club
"Smartcuts" by Shane Snow - BOOK SUMMARY
-- See description for transcript and more information -- - Introduction - Smartcuts: how hackers, innovators, and icons accelerate success… by Shane Snow – journalist, entrepreneur, and founder of media tech company Contently. How can one person accomplish so much more than the average? How can someone build eBay in the same time that it takes someone to build a house? The answer is: lateral thinking. The author studied in depth how successful people break away from the norm, interviewed hundreds of them, and in the book he prescribes ways to help us develop this type of lateral thinking ourselves. - Why smart cuts? - Think of life, your career, and business like a giant puzzle. We all learn the conventional, brute-force path to success: work harder than the rest of them. But working hard is actually the lazy move! We drone away and keep ourselves busy because it actually takes more effort to break out from the norm and figure out a smartcut. The author distinguishes from a shortcut, which implies that we’re cutting corners or sweeping things under the rug. Instead, a smartcut is a novel approach that accelerates our journey. - How does it work? - How can you achieve more, faster? Here are 2 of the 9 smartcuts catalogued in the book. * One way has to do with how you train and compete. The person who invented Ruby on Rails is also a very competent racecar driver. But he didn’t get there the conventional way: he’d have to spend years and years advancing from amateur to professional racing leagues. Instead, he looked for ways to get into the most advanced racecar leagues, even if that meant that he would be the worst, at least for a while. This forced him to master the basics fast, and learn from the best. Traditionally, competitions pit us against people of similar skill. Instead, you should seek to be the worst in your group. Because when you compete against people better than you, you learn and grow exponentially faster. * Another way is by ‘studying the waves’. The best surfers spend their time gazing at the waves BEFORE they jump in the water. Because the key to being a master surfer is to be in the right place at the right time. And the only way to do that is by recognizing the wave patterns. This is very similar to ‘creating your luck’. An outsider would see a surfer catch a great wave and claim it was luck. Similarly, how often do we see someone succeed in business and attribute it to blind luck? But it’s not: it’s all about the careful study of patterns, which helps us develop intuition and get the timing just right. - Conclusion - Conventional thinking – working hard and playing by the rules – will help you make incremental progress. But if you’re looking for breakthrough results, then you have to look for smartcuts: ways to make your journey shorter… add more leverage to your actions… and aim high! --------------------------------------------------------------------------------------------- Like what you see? Want to be the first to get these video summaries? Visit our website: http://www.bookvideoclub.com/ to sign up for our mailing list so you'll be the first to know when we have a new video coming up! --------------------------------------------------------------------------------------------- Produced by Board Studios Inc (http://boardstudios.com). ===============================================
Views: 5146 Book Video Club
"Brandscaping" by Andrew Davis - BOOK SUMMARY
Brandscaping... a book about unleashing the power of partnerships... by content marketing expert Andrew Davis. -- Sign up to receive free weekly video book summaries at http://www.bookvideoclub.com -- Digital customer acquisition channels quickly become saturated and we need to be on the constant lookout for the next frontier. Did you know that the first banner ad by AT&T had a 78% click-through rate? Now, digital advertisers consider a click-through rate of 0.02% actually pretty decent! Brandscaping is built on the idea that paid media is unsustainable and the solution is content marketing. But content marketing is also becoming unsustainable because, given the exponential growth of content production, it requires a ton of resources, and it's only getting worse. Perhaps the biggest mistake content marketers make is that they put the brand first and the consumer second. So when they produce their own content, it revolves around the brand itself, instead of its target audience. The result is inauthentic content against which today's consumer is completely immune. Brandscaping is a set of novel ideas and rich mini-case studies that illustrate how to develop a content marketing strategy that works! ========================================
Views: 8468 Book Video Club
"How to Get a Meeting with Anyone" by Stu Heinecke - BOOK SUMMARY
-- See description for transcript and more information -- "How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing" by Stu Heinecke, a Wall Street Journal cartoonist, marketer, and author, who has been working for decades on what he calls contact outreach campaigns with phenomenal results. First Key Point: Motivation As business owners and marketers become increasingly frustrated by the questionable results of cold calling, emailing, content marketing, and social media, the author offers an alternative of laser-focused campaigns targeting the few people that can really impact your business. Second Key Point: Validation When the author started his marketing agency, there were only a dozen or so major clients in the industry that he needed to reach out to. With a budget of $100 he produced 24 large prints of his cartoons, personalized for each potential client and framed, and he mailed them out. That campaign had a near-100% success rate with each client paying up to $25,000 per engagement! What is contact marketing? Contact marketing involves 3 steps: Step 1: Researching a short-list of your VIP clients, who can have a major impact for your business. Step 2: Crafting a highly personalized message for each of them. Step 3: And delivering the message through an intriguing ‘device’, which can be anything from an oversized cartoon print to a sword blade or a remote-controlled helicopter. Even though you’ll be spending significantly more per person than any mass campaign, your overall marketing budget will be insignificant compared to mass marketing campaigns, and your ROI can be astronomical. Because you’re only targeting a small audience with a very high anticipated success rate, often north of 50%. Putting It Into Action The author has a complete flow-chart and numerous examples of campaigns to demonstrate how you can put contact marketing into action for your business, with costs ranging anywhere from $10 to $10,000 per contact. One example from the book is the campaign by NoWait, a restaurant app. They sent an ipad preloaded with a video to each of their 35 VIP clients – COOs of large restaurant chains and franchises. They invested $35,000 on a single campaign but they knew they’d get the attention of exactly the people they needed – and it worked! Conclusion So if you’re tired of the ‘spray and pray’ mentality of mass marketing campaigns, contact marketing is a novel approach to outreach. Who are the handful of people who can change the course of your business? Instead of boiling the ocean to increase awareness, there’s a more effective way to build meaningful partnerships and win large accounts. --------------------------------------------------------------------------------------------- Like what you see? Want to be the first to get these video summaries? Visit our website: http://www.bookvideoclub.com/ to sign up for our mailing list so you'll be the first to know when we have a new video coming up! --------------------------------------------------------------------------------------------- Produced by Board Studios Inc (http://boardstudios.com). ===============================================
Views: 5893 Book Video Club
"Creativity Rules" by Tina Seelig - BOOK SUMMARY
-- See description for transcript and more information -- - Introduction - Creativity Rules: Get Ideas Out of Your Head and into the World… by Tina Seelig, Stanford university professor and best selling author of “What I wish I knew when I was 20”. - The Big Idea - Why do so many people believe that you can’t teach entrepreneurship? Because there are no clear definitions and a process for going from the ‘seed of an idea’ to ‘executing around it’. Without a robust framework like those we have for the sciences, we can’t develop skills to consistently move through the creative process. In response, this book provides a roadmap to get us from inspiration to implementation. - Key Insights - This roadmap is called the Invention Cycle and involves 4 stages: Imagination – Envisioning something that does not exist Creativity - Applying Imagination to address a challenge Innovation- Applying Creativity to come up with a unique solution Entrepreneurship – Applying Innovation to scale ideas It’s best explained through an example. Let’s take Sal Khan, founder of Khan Academy. He started by helping his cousins remotely with their math problems. That’s when he first engaged with teaching and envisioned something new. This is the Imagination stage, where you pause to experience your surroundings, and start noticing opportunities for improvement. Sal saw that he was having a big impact on kids around the world. This motivated him to try new ideas and he began experimenting with ways to teach online. This is the Creativity stage, where your passion develops and you start testing solutions. A few years later, Sal knew enough to question conventional teaching methods and came up with completely new ideas! This is the Innovation stage, where you reframe the problem by seeing the challenge from a fresh perspective. Sal Khan eventually built a successful business by mobilizing others to support his effort. This is the Entrepreneurship stage, where you persist through the hurdles, and inspire others to help your cause. Successful entrepreneurs realize that they can’t accomplish everything on their own, so they have to inspire others to join their team, invest in their dreams, and use their product. This begins the cycle again, as the entrepreneur inspires others’ imagination! - Conclusion - The Invention Cycle is a virtuous cycle. You start by engaging with your surroundings in order to identify pain points. Then, with just a little motivation, you begin experimenting to come up with creative solutions. You then push further, actively changing your perspective to come up with something truly innovative. And finally, you inspire others to help scale your idea. When people are exposed to your ideas and venture, they too get inspired and thus the cycle continues, with more imagination, creativity, innovation, and entrepreneurship. --------------------------------------------------------------------------------------------- Like what you see? Want to be the first to get these video summaries? Visit our website: http://www.bookvideoclub.com/ to sign up for our mailing list so you'll be the first to know when we have a new video coming up! --------------------------------------------------------------------------------------------- Produced by Board Studios Inc (http://boardstudios.com). ===============================================
Views: 8533 Book Video Club
"Deep Work: Rules for Focused Success in a Distracted World" by Cal Newport - BOOK SUMMARY
Find sketches: http://www.bookvideoclub.com/blog (Sign up to our email list) Production: Board Studios Inc http://boardstudios.com --Introduction-- Deep Work is a book on the importance of focused work in order to succeed in an increasingly distracted world... written by Cal Newport, author of 5 self-help books and the "Study Hacks" blog focusing on career success. --Shallow vs Deep Work-- There are two types of work: shallow work that only needs a little bit of your time and focus, like answering the phone or emails... and deep work that happens when you lock yourself in a room for 5+ hours and focus on one thing, completely free of any distraction. A famous example of deep work is Bill Gates’ "think weeks", where he would isolate himself and do nothing but read and think big thoughts. Another example is: a great author can either isolate herself to write a book that will impact thousands and stand the test of time, or she can split her focus into slivers and get busy answering emails or engaging on social media, contributing no long-term or high-value work of any sort. --What’s wrong with shallow work?-- The problem with shallow work is that it’s low value and commoditized – anyone can do it more or less. But what’s worse is that the more shallow work you do, the more you forget how to do deep work! Technology, networking, and social media have fragmented our attention too much. As a result, we confine ourselves to feeling productive by keeping busy. In contrast, deep work is how we can create value and improve our skills. --The Big Idea-- The big idea is that our increasing distraction and focus on shallow work creates opportunities for the few who are still capable of deep work. Those who can master their focus, can get more and higher-quality output in less time. Which in turn frees them to produce even more and higher-quality output and stay ahead of the competition. --What can we do about it?-- We have to actively train ourselves and transform our work habits in order to put deep work – focused, uninterrupted work – at the core of what we do. Maybe that means completely disconnecting for a couple of weeks once or twice a year. Or regulating our access to social media. Or allocating a short window every day to respond to emails. The point is, all these are distractions from truly valuable work we could be performing, and from radically improving our skills. --Conclusion-- Unfortunately, busyness – or shallow work – is what’s used as a proxy for productivity in the business world today. The more emails you get and the more meetings you have, the more productive you appear. But deep work is what stretches your mind and gives meaning to your life. And as deep work becomes more scarce, it also becomes more valuable. That’s why deep work is quickly becoming the super power of the 21st century! --------------------------------------------------------------------------------------------- Like what you see? Want to be the first to get these video summaries? Visit our website: http://www.bookvideoclub.com/ to sign up for our mailing list so you'll be the first to know when we have a new video coming up! --------------------------------------------------------------------------------------------- Produced by Board Studios Inc (http://boardstudios.com). ===============================================
Views: 2750 Book Video Club
"The Art of Work" by Jeff Goins - BOOK SUMMARY
-- See description for transcript and more information -- Introduction The Art of Work: a proven path to discovering what you were meant to do… by Jeff Goins, a young best-selling author with 4 books already under his belt, who had the guts to tackle one of the most challenging questions in everyone’s mind… “How can I find my true calling?” It’s a path, there is NO plan A key distinction in the book is that finding your true calling is more of a path instead of a plan, because you need to remain flexible and open to the surprises that will come your way. There’s no 5- or 10-year plan here… Instead, think of it as a map with waypoints to keep you in the right direction. But it’s the journey – the twists and turns that you take, going from one place to the next – that will ultimately help you find your destiny. The 7 steps to your true calling After distilling hundreds of stories of people who had found their calling, Goins identified 7 common elements, the waypoints on the map: Awareness, Apprenticeship, and Practice that help you prepare for your journey; Discovery, Profession, and Mastery, where you take action; and finally, leaving a Legacy. Here, we’ll focus on how to PREPARE yourself to find and follow the path to your true calling… Awareness – listen to what your life is telling you You probably already have a nagging feeling that there should be more in life. You’re not satisfied and you’re chasing happiness by changing where you live or switching jobs. So the first step is that you need to become Aware by listening to what your life is telling you. Start by cataloging all the major events in your life so far. And see if you can identify a common thread. Everything that’s happened to you makes you special and adds true meaning to your life. Nothing’s wasted! Apprenticeship – let your mentors in Next, you need to become an Apprentice, which means listening to your mentors’ guidance. But you can’t go out and look for your mentors – it doesn’t work that way. The mentors you need are already around you and have been trying to invest in your path and growth – if only you would notice and let them! Practice, it has to be painful Finally, step 3 is: Practice! The key here is that it HAS to be painful practice. And this is probably what we found to be the author’s most controversial point, but it’s the absolute key to the whole “find your calling” idea. A calling isn’t something that you do for fun. It’s what gives meaning to life, something that you need and you do despite NOT being fun. And when you practice, it has to be painful. Anything else could be called a hobby. Only when you’re doing something painful and you persevere regardless, only then you know that you’re on the right path. Your calling pulls you through the challenges and you rise above them. Conclusion So next time you find yourself asking “What should I do with my life?” consider committing to the author’s path. Your calling is NOT going to be easy, but it will give you meaning and ultimately it’s what will make you truly happy. --------------------------------------------------------------------------------------------- Like what you see? Want to be the first to get these video summaries? Visit our website: http://www.bookvideoclub.com/ to sign up for our mailing list so you'll be the first to know when we have a new video coming up! --------------------------------------------------------------------------------------------- Produced by Board Studios Inc (http://boardstudios.com). ===============================================
Views: 4782 Book Video Club
"Meetings Suck" by Cameron Herold - BOOK SUMMARY
-- See description for transcript and more information -- -- Introduction -- Meetings Suck is about turning one of the most loathed elements of business into one of the most valuable. Written by Cameron Herold, the founder of the COO Alliance, and who’s also been called “today’s CEO whisperer” by Forbes Magazine. -- The Big Idea -- Everybody hates meetings. However, that’s not because meetings suck, but rather because WE suck at running meetings. Think about it this way. If you signed up your kid to play little-league baseball without any training or explanation of the rules, what would be the outcome? They’d hate it. That’s how we currently approach meetings. Without a framework and understanding of how to get the most out of them. -- Key Insights -- People spend 1 to 2 hours every day in meetings. That’s effectively a quarter of their day! So we have to train them in order to get the most out of them. And we have to stop over-inviting people. Managers often worry about hurting their employees’ feelings, but it’s better NOT to invite someone to a meeting, rather than have them show up and not participate. So how can you set up and run meetings that are high-functioning? Every meeting should have a very clear agenda. What will be covered, in what order, and how many minutes for each item. We often book meetings for one hour, when they should only be 25 minutes. Thinking about the time each agenda item takes can save a lot of time. The agenda should be shared with everyone in advance of the meeting so they can prepare. This is especially relevant for the more introverted members of your team, who can contribute much more if they have time to think about the agenda beforehand. Having an agenda also makes it easier for the moderator to control the meeting, helps people stay focused, and allows them to decide for themselves if they should attend. And here’s another tip: end every meeting at least 5 minutes early. This allows you to walk down the hall, talk to your assistant, grab a quick coffee, and start your next meeting exactly on time. Never be late because that sends the message that either the meeting’s goal or the attendees’ time aren’t important to you. -- Conclusion -- This is a book for all employees at all types and sizes of companies… People are working very hard to avoid meetings all the time… instead, they end up over-using Slack and email. In reality, you need to meet face to face in order to avoid all the mis-understandings that happen with written communication. There’s definitely a point to slow down, and have high-functioning, productive meetings. --------------------------------------------------------------------------------------------- Like what you see? Want to be the first to get these video summaries? Visit our website: http://www.bookvideoclub.com/ to sign up for our mailing list so you'll be the first to know when we have a new video coming up! --------------------------------------------------------------------------------------------- Produced by Board Studios Inc (http://boardstudios.com). ===============================================
Views: 7195 Book Video Club
"Elon Musk" (NY Times Best Seller) by Ashlee Vance - BOOK SUMMARY
Elon Musk... Tesla, SpaceX, and the Quest for a Fantastic Future is an in-depth, extensively-researched, and balanced biography by Ashlee Vance, a well-known business and technology columnist who has written for the Economist, BusinessWeek, and the New York Times. -- Sign up to receive free weekly video book summaries at http://www.bookvideoclub.com -- Described as the Thomas Edison or the Iron Man of our times, Musk is painted as an eccentric industrialist – both inventor and business man – with insanely big vision, the impressive capacity to deal with stress, and the often jarring but necessary capability to squeeze the most out of his people. To put the Musk oddity in context, after the Silicon Valley implosion in the turn of the millennium, entrepreneurs and investors started playing it safe, often working on incremental improvements, whereas Musk never gave up on his leap-forward visions. To the point that those closest to him were following him around to make sure he wasn't actually going insane.
Views: 27966 Book Video Club
The Latest in Payment Technologies
Stay up-to-date on the three new payment technologies everyone is talking about: EMV Chip Cards, Apple Pay and NFC. Presented by BoardStudios.com
Views: 53000 Book Video Club
"Hyper Sales Growth" by Jack Daly - BOOK SUMMARY
In "Hyper Sales Growth", Jack Daily shows you how to build a winning culture in your business, effectively manage sales people and maximize the speed of sales growth. -- Sign up to receive a new book summary every week: http://www.bookvideoclub.com -- Jack Daly is a serial entrepreneur who built 6 startups into national organizations, and an inspirational sales coach for the past 20 years. In this book, he distills his sales philosophy, which boils down to 3 things: 1.Building a winning culture, where your sales people are actually excited to get to work; 2.Recruiting the right people; and 3.Developing trust with clients in order to stand out from the competition.
Views: 6769 Book Video Club
"From Impossible to Inevitable" by Aaron Ross - BOOK SUMMARY
-- See description for transcript and more information -- Introduction From Impossible to Inevitable: how hyper-growth companies create predictable revenue… by Aaron Ross, author of Predictable Revenue, which has been called the sales bible of silicon valley; and Jason Lemkin, founder of SaaStr.com, the largest community of SaaS founders, and ex-CEO of EchoSign, which he grew from 0 to over $100mm sales. Motivation The authors studied the world’s fastest-growing companies and extracted key lessons to help CEOs achieve predictable hyper-growth. Their template for growing your company 2 to 10x involves 7 steps: nail your niche, create a predictable pipeline, make your sales scalable, double your deal-size, be prepared to do the time so you don’t give up at the wrong time, embrace employee ownership, and finally, define your destiny. Here, we’ll cover the first and arguably most important step: nailing your niche. What does it mean When you nail your niche, you have a well-defined audience that you’re going after, you understand deeply a pain your audience experiences, and you have created a solution that leverages your unique strengths. If you’re struggling with growth, have hit a sales plateau, and your prospects treat you like a “nice to have” instead of a “need to have”, then you’re most likely facing a ‘nail your niche’ issue. So, how do you nail your niche? The recipe here is to iterate through: audience - pain - solution - results until you find a combination that works for you. AUDIENCE – First, start by focusing on a single industry or type of customer – perhaps based on their job title or daily routine. And create a list of 10-100 of these ideal customers. You may be tempted to broaden your horizons and tap bigger markets… don’t! The problem is that you won’t be able to craft a message that resonates, and you’ll sound like everyone else. PAIN – Next, identify your audience’s true pain point. Often, when you talk to customers, they will tell you what solution they want. For example: a pretty website. But that’s not what they really need, and that’s not what you should offer. Anyone can create a pretty website! What they need is a website that will convert more customers. SOLUTION – So how can you do that? And how can you do it differently than others? Do you have a unique skill, experience, or way of thinking that will help you craft a value proposition? RESULTS – Finally, will you be able to build a portfolio of ‘results’, can you measure your impact? These case studies will prove instrumental for clarifying your message to prospects, who want to know: “what will I get?” Conclusion Nailing your niche means reframing your prospects’ wants into needs, and mapping your strengths to deliver a unique solution. This will set you on the right path to execute the authors’ 7-step plan to achieve predictable hyper-growth, just like many others have done before. --------------------------------------------------------------------------------------------- Like what you see? Want to be the first to get these video summaries? Visit our website: http://www.bookvideoclub.com/ to sign up for our mailing list so you'll be the first to know when we have a new video coming up! --------------------------------------------------------------------------------------------- Produced by Board Studios Inc (http://boardstudios.com). ===============================================
Views: 4278 Book Video Club
"When: The Scientific Secrets of Perfect Timing" by Daniel Pink - BOOK SUMMARY
Find sketches: http://www.bookvideoclub.com/blog (Sign up to our email list) Production: Board Studios Inc http://boardstudios.com --Introduction-- In “When: the scientific secrets of perfect timing”, Daniel Pink answers questions like: Why do students score higher at tests earlier in the day? Why should we avoid making big decisions in the afternoon? And when should we take breaks to optimally restore our energy? We’re faced with so many “when” decisions every day, with the power to change our lives, yet we leave timing to chance or intuition… big mistake! --What’s the big idea?-- The big idea is that our days consistently go through a predictable peak, trough, and rebound. 3 out of 4 people’s daily lives follow this pattern. And the rest – the so-called nigh-owls – they experience the reverse pattern. So how does this help you? First, figure out your “type” by calculating the midpoint between the time you go to bed and the time you wake up. If you’re in the most common type, save analytical tasks for the morning and insight tasks for the late afternoon or early evening. --When should you take a break?-- Even if you’re allocating the right tasks at their optimal time, you still shouldn’t try to power through them in one sitting. Breaks are critical! But when should you take them? Based on data collected from a time-tracking app, the most productive people tend to work for 52 minutes straight, and then take a 17-minute break. Leave your desk, move around, take your mind off work… --How to avoid bad decisions with a “nappuccino”-- Above all, you have to beware of your natural “trough” period, which usually comes about 7 hours from waking up. That’s when you tend to make your WORST decisions. So what can you do about that? How about taking a “nappuccino”? That’s no ordinary nap... Sleep for more than half an hour and you’ll go into what’s called “sleep inertia” and you’ll wake up groggy. Research shows that if you sleep for 5 minutes or less you get no benefit. But if you sleep for 10-20 minutes you’ll wake up much more alert and your energy levels restored. And if you want to jumpstart your productivity, drink a strong coffee right before taking a nap. It takes 25 minutes for the caffeine to enter your bloodstream, so when you get up from your nap you’ll get hit with a dose of caffeine and you’ll be off to the races. --Conclusion-- The book is filled with evidence-based tactics to help you figure out how to map out the different tasks, decisions, and breaks on your daily routine. But on a more macro perspective, it also answers questions around when to start a new career, or why you should re-start if you had a poor start, and how to avoid false starts altogether. Each chapter culminates in a “time hacker’s” cheat sheet with practical how-to’s and takeaways to make all the ideas in the book applicable, so you can become the master of YOUR “when”. --------------------------------------------------------------------------------------------- Like what you see? Want to be the first to get these video summaries? Visit our website: http://www.bookvideoclub.com/ to sign up for our mailing list so you'll be the first to know when we have a new video coming up! --------------------------------------------------------------------------------------------- Produced by Board Studios Inc (http://boardstudios.com). ===============================================
Views: 2061 Book Video Club
"The Choose Yourself Guide to Wealth" by James Altucher - BOOK SUMMARY
-- See description for transcript and more information -- - Introduction - The choose yourself guide to wealth by James Altucher, two-time Wall Street Journal best-selling author, who has run his own hedge fund and VC firm, and has started and run more than 20 companies. The author’s fundamental concept is that you should be working on your ideas instead of others’ ideas, and as a corollary you should train yourself to come up with good ideas! To do that, you need to become an Idea Machine. Exercise your idea muscles so that you can problem-solve situations more effectively, create meaningful connections with others by sharing powerful ideas that benefit them, and build your own wealth. - So how do you become an Idea Machine? - First, buy a bunch of waiter’s pads, which are easy to carry around and designed to force you to be concise. Then, EVERY DAY, come up with a list of 10 ideas. Within 6 months, you’ll be a true idea machine with the power to change your life and reinvent yourself. Why 10 ideas? Because that’s how many ideas are required to stretch your idea muscles. You can probably come up with 4-5 ideas easily, but after that your brain starts sweating, and that’s how it grows. What type of ideas should you be looking for? Naturally, you can’t come up with 10 business ideas EVERY day. Or even 10 good ideas. But that’s not the point. It’s about getting in the habit of coming up with ideas consistently. - Get your idea juices flowing… - Here are some ways to get the juices flowing: combine 2 ideas to create a new idea at their intersection, or take old ideas and give them a modern spin – perhaps applying a new business model or technology, or think about industries where you could remove the middleman, or write 10 things you’d like to learn. The ideas don’t even have to be about yourself. Pick a business you find interesting and come up with 10 ideas for it to grow or improve customer service. And share with the founder or CEO. Maybe they won’t care, but you never know. After you start coming up with great ideas, you’ll start seeing the benefit of sharing these ideas with others freely. - Conclusion - The author has tried, tested, failed, and succeeded a lot. He doesn’t make a pretense to always know or prescribe the RIGHT way, but he shares what’s worked and hasn’t worked for himself. We can take advantage of many of his painful experiences, avoid his mistakes, and invest our time, money and ideas a better way. --------------------------------------------------------------------------------------------- Like what you see? Want to be the first to get these video summaries? Visit our website: http://www.bookvideoclub.com/ to sign up for our mailing list so you'll be the first to know when we have a new video coming up! --------------------------------------------------------------------------------------------- Produced by Board Studios Inc (http://boardstudios.com). ===============================================
Views: 5213 Book Video Club
"Innovation Thinking Methods" by Osama Hashmi - BOOK SUMMARY
"Innovation Thinking Methods for the Modern Entrepreneur: Disciplines of Thought That Can Help You Rethink Industries and Unlock 10x Better Solutions" ... by entrepreneur and startup community builder, Osama Hasmi. -- Sign up to receive a free book summary on video every week at http://www.bookvideoclub.com -- In recent years, entrepreneurs have been focusing increasingly on lean startup techniques and incremental improvements: the next alarm clock, yet another to-do-list app, or the 100th dry-cleaning service. Perhaps it's time we restarted a conversation around 'thinking big'... and coming up with those '10x better' solutions that get everybody excited. Luckily, the author has done much of the hard work, putting together over 20 frameworks to exercise those '10x better' problem-solving muscles... His goal is to help young entrepreneurs identify opportunities worth pursuing, in their quest to build meaningful things that truly make the world a better place.
Views: 9229 Book Video Club
"Scale: Seven Proven Principles to Grow Your Business" by Jeff Hoffman and David Finkel
-- See description for transcript and more information -- Introduction Scale: 7 proven principles to grow your business and get your life back, by Jeff Hoffman and David Finkel, two consultants that have worked with hundreds of small and medium sized businesses, sharing their insights from those experiences. The Big Idea A truly scalable business has 2 key ingredients: systematized operations, and predictable sales. First – operations need to be systematized so that the business doesn’t rely on its owner, and someone can be brought in without the business missing a beat. And second – a deep understanding of why your clients work with you so you can position your company uniquely and grow top-line predictably. But almost no business starts this way. So the authors have developed a roadmap to guide entrepreneurs from a startup to a company that inevitably relies heavily on its owner; and finally to an owner-independent and high-growth company that can be sold. How it works On the operations side, most entrepreneurs naturally resist the change from doing everything themselves to delegating to new hires. Because as soon as they delegate quality suffers, clients get upset, and the owner retrenches. The issue is that they tried to scale too soon, before they had the right systems and controls in place. The key is to streamlined business processes, organize each step so a new hire can execute with predictable results, and put the right controls in place so you’re not flying blind. On the sales side, most entrepreneurs are too deep into the day-to-day that they haven’t taken the time to really understand why their customers are doing business with them. As a result, the business is more reactive than proactive and can’t grow. Take for example, the company bringing you these video summaries. We’re selling corporate animations. It used to be that clients would call us up for ad-hoc projects. So every month we’d start from scratch, with no idea of our staffing needs or the true underlying demand so we couldn’t hire sales people to grow. Once we talked to our clients and figured out that our videos played an important role in helping them win million-dollar RFPs, we could customize our offering to provide more value for them and become an integral part of their process. Conclusion Along your journey to building a scalable company, you will face serious hurdles that the authors call your limiting factors. Their roadmap can guide you to push them back. Struggling with your sales capacity? How do you come up with 10 ideas to deal with this limiting factor, and how will your organization tackle it? Every business starts with many operational and sales constraints. What are yours, and how can you eliminate them, one at a time? --------------------------------------------------------------------------------------------- Like what you see? Want to be the first to get these video summaries? Visit our website: http://www.bookvideoclub.com/ to sign up for our mailing list so you'll be the first to know when we have a new video coming up! --------------------------------------------------------------------------------------------- Produced by Board Studios Inc (http://boardstudios.com). ===============================================
Views: 6007 Book Video Club
"Entrepreneurial You" by Dorie Clark - BOOK SUMMARY
Find sketches here: http://www.bookvideoclub.com/blog (Sign up to our email list) Production: Board Studios Inc http://boardstudios.com --Introduction-- “Entrepreneurial You” is a book about how to create multiple income streams, written by Dorie Clark, a branding expert and marketing strategy consultant. --The big idea: there’s not ONE path-- Looking around at her successful friends with multi-million dollar product launches, Dorie wanted to better understand what they were doing differently. As a former journalist, she decided to interview them and distill their secret sauce. More than 50 interviews went into writing this book... And what she found was that there’s not “one path”. You can be a consultant or coach, write books, create online courses, develop a community and build affiliate income with great products, or host conferences. But the idea isn’t to pursue all of them. Think of it more like a smorgasbord to pick and choose the ones more relevant to you. --Key Insight: you need at least 2 income streams-- These days, everyone should strive to have at least 2 income streams. This diversification gives you the flexibility to explore more options and be open to more and bigger opportunities. And what’s great is that each income stream can feed into each other to create a flywheel effect, so that one revenue stream increases revenue from another stream and so on. The biggest barrier for most people is that they don’t feel like they’re experts in anything. But here’s the thing: you actually don’t have to be the world’s expert. You just need to have a strong interest and experience in a field. Maybe you want to go all-in on consumer packaged goods marketing… or photography. So you can start a photography podcast, slowly build your audience, cultivate it into an online community, and eventually start a course based on your audience’s questions and interests. Even niche courses these days can have hundred-thousand-dollar launches! --Conclusion-- It’s great to dream big, but how can you bring your dreams to reality? Take small actions that seem very achievable. For example, instead of thinking about launching a consulting franchise with 6-figure contracts, challenge yourself to get just 1 client for a $20 coaching session in 30 days. That seems very doable, and that’s the key: to GET STARTED. It’s very easy to THINK about being an entrepreneur or starting a side venture. You can read a million books and spend months analyzing your ideas. But what turns you into an entrepreneur is actually doing it. So what’s the smallest action you can take right this moment? What’s the easiest and fastest way to get your first dollar? --------------------------------------------------------------------------------------------- Like what you see? Want to be the first to get these video summaries? Visit our website: http://www.bookvideoclub.com/ to sign up for our mailing list so you'll be the first to know when we have a new video coming up! --------------------------------------------------------------------------------------------- Produced by Board Studios Inc (http://boardstudios.com). ===============================================
Views: 1565 Book Video Club
"Magic Words" book by Tim David - BOOK SUMMARY
Magic Words... by Tim David, who turned from professional magician giving more than 300 live performances a year... to word magician, now helping managers and leaders become more persuasive in their communications. -- Sign up to receive free weekly video book summaries at http://www.bookvideoclub.com -- The author tackles one of the biggest problems in the business world: influencing your employees', prospects', and partners' actions... how do you get others to do what you want them to. His book offers a solution by looking at the science and secrets behind a set of 7 simple yet powerful words. As the saying goes, you can take a horse to the well but you can't make it drink. That's true, but the author's goal is to show you how to make the horse thirsty! It's not about directly trying to change people's behavior to do what you want them to do. It's about artfully nudging one's brain in the right direction to feel thirsty for your desired action. The book's table of contents looks surprisingly underwhelming and you may be tempted to put it down in disbelief, but it's actually full of powerful and actionable insights that you don't want to miss. ====================================
Views: 8297 Book Video Club
"The Snowball System" - Win More Business - Turn Clients into  Fans" by Mo Bunnell - BOOK SUMMARY
You can buy the book here: https://www.amazon.com/Snowball-System-Business-Clients-Raving/dp/1610399609/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=&sr= Find sketches here: http://www.bookvideoclub.com/blog (Sign up to our email list) Production: Board Studios Inc http://boardstudios.com --Introduction-- In “The Snowball System: how to win more business and turn clients into raving fans”… Mo Bunnell presents a step-by-step approach to help you grow your business without feeling like a sleazy salesman. --The big idea-- The good news is that there IS a way to make sales more fulfilling. It’s all about becoming strategically helpful. You need to approach sales as business development: developing YOUR business, by way of developing your CLIENTS’ business. --So what is the Snowball System?-- It all starts with figuring out your ideal clients, the ones that you want to build a business around. Then, you position your business in a way that differentiates you from all the competitors vying for their attention. Here, focus is what wins the battle! Next, you have to connect with your prospects, and it’s important to get them to like you. Luckily, there’s a science behind getting people to like you! And finally, you have to nurture these business relationships into clients, and ideally into raving fans, who will go on to refer you to their contacts. --Key insight: ‘focus’ wins the battle-- Let’s go back to “focus is what wins the battle”… If you’re not focused or committed to your positioning, you run the risk of becoming a commodity. If you’re appealing to everyone, then you will resonate with no one. This is extremely difficult because it requires you to say ‘no’ at times. Sure, you can still say ‘yes’ when a commodity client approaches you with a pile of cash. But you need to make all your PROACTIVE efforts aimed toward your ideal. clients. As you start gaining traction with ideal clients, you can start weaning off the less desirable work. You have to be like the hungry bear fishing for salmon: it picks a spot… and lunch will present itself. But if you’re going back and forth, un-willing to commit, then it’s much less likely that you will be at the right place at the right time. And you’ll be watching some other bear eating your salmon. --Create a Business Development habit-- Seller-experts have a unique challenge with business development. They’re tasked to sell ON TOP of servicing their clients. Which makes it very easy for business development to fall by the way side. The solution? Create a HABIT out of business development. Habits are tasks that our brain does almost on auto-pilot so they don’t drain our energy. So block one hour at a time on your calendar, and break down your business development tasks into actionable steps. Don’t task yourself with “find out how to replicate my key clients”. Instead, set a goal to email a valuable asset like a recorded webinar or an in-depth guide to 3 clients you worked with in the past month. The more specific, the easier to execute. And the more consistently you execute a task, the more it becomes a habit. And as you create habits, you’ll keep working at your business development efforts, which will soon start paying huge dividends. --------------------------------------------------------------------------------------------- Like what you see? Want to be the first to get these video summaries? Visit our website: http://www.bookvideoclub.com/ to sign up for our mailing list so you'll be the first to know when we have a new video coming up! --------------------------------------------------------------------------------------------- Produced by Board Studios Inc (http://boardstudios.com). ===============================================
Views: 1494 Book Video Club
"Raising an Entrepreneur" by Margot Bisnow - BOOK SUMMARY
-- See description for transcript and more information -- - Introduction - Raising an entrepreneur: 10 rules for nurturing risk takers, problem solvers, and change makers by Margot Bisnow. Parents have long searched for how to prepare their children for success. Tiger moms prescribed that strict rules are the secret to producing a future leader. But will that lead to success today? And even if it does, if there's no happiness and creativity… is it really success? - The Big Idea - The big idea in the book is that your kids can be happy AND successful, IF they find and follow their passion. That’s great advice you’ve probably heard before… but HOW does someone find their passion? This is where the author breaks new ground with insights from interviews with 60 successful entrepreneurs and their moms… from companies like UnderArmour, YouTube, WordPress, and TOMS shoes. Bisnow noted that when kids are working on something that interests them, lazy and distracted kids became laser focused and hard-working; kids that seemed lost and whose teachers assumed they’d have a mediocre future surprised everyone… once they found their passion. - How it works - As a parent, your natural tendency will be to guide your child toward activities that you believe will lead to success. And this is the key here: DON’T! You have to resist this impulse, which is easier said than done, of course. You don’t want to “make” your children entrepreneurs. You want them to develop naturally, into who they really are. Don’t force your kids to start little businesses if they don’t want to. Don’t worry if they don’t seem to be natural leaders, or if they’re more excited by an outside activity than by their classes. So what should you do? Start by listening to them. Figure out what they love—playing sports, writing music, drawing, acting, filming, playing chess, singing, dancing, running for student government, organizing protests, playing computer games. When something seems to ‘click’, focus all your energy on supporting and encouraging them to pursue it with all they’ve got. Your kids will work hard at their passion because they love it. And because they’re good at it, they’ll work even harder. That leads to developing confidence because they’re becoming good at something they love, that they chose, and not something that somebody thinks they ought to pursue to get into the “right” school or the “right” career. Also, knowing they won't be judged for inevitable setbacks will give them the courage to dream big dreams. Something great is so much likelier to happen when kids really care about what they’re doing and are excited to jump out of bed every day. Isn’t that true of all of us? - Conclusion - The author says that kids “will never be great at something if they don’t work nonstop at it, and they will never work nonstop if they don’t love it.” If your kids love what they’re doing, they’ll develop drive, determination, focus, and grit, which are all essential tools to becoming an entrepreneur. If they get good enough at something, they’ll figure out ways to improve upon or expand it or, even, reinvent it. And that’s how world-changing companies and non-profits get started. --------------------------------------------------------------------------------------------- Like what you see? Want to be the first to get these video summaries? Visit our website: http://www.bookvideoclub.com/ to sign up for our mailing list so you'll be the first to know when we have a new video coming up! --------------------------------------------------------------------------------------------- Produced by Board Studios Inc (http://boardstudios.com). ===============================================
Views: 4206 Book Video Club
"Building a Storybrand" by Donald Miller - Storytelling - BOOK SUMMARY
Find sketches here: http://www.bookvideoclub.com/blog (Sign up to our email list) --Introduction-- In “Building a StoryBrand” Donald Miller guides you through a framework to help you clarify your message so customers will listen. These days, it’s desperately hard to get anybody’s attention. The average consumer encounters 3,000 commercial messages a day and most of them get ignored. In “Building a StoryBrand” Donald Miller introduces us to a powerful framework that has been getting and keeping people’s attention for thousands of years. If you want to get attention for your products, services or for yourself, the author teaches you how by using a powerful story formula. --The Power of a StoryBrand-- Here’s an example: Kyle Shultz was a photographer, who created a course to teach parents how to take better photos of their kids. He launched with $28,000 in sales. His message was “the power of photography in the hands of parents”. After working through the StoryBrand framework, his messaging evolved to “we help parents take better pics” and the copy on his website went from 1,000 words down to less than 200 words. Instead of telling a confusing story, Kyle invited customers into a story. The result? His second launch – to the same email list – produced $103,000 in sales! --Key Insight-- Don’t think for a second this book is about learning to tell your story. In fact, the author argues that telling your story is a great way to go bankrupt! Instead, try inviting customers into a story. Companies need to understand that the Brand is NOT the hero. The CUSTOMER is the hero. That’s the only way to engage them. And the Brand’s role is to guide the hero successfully through their challenges. You want your Brand to be the Yoda to Luke Skywalker, your customer. --The Big Idea-- So how do you accomplish this? How do you invite a customer into a story? EVERY memorable story is built on a simple framework: A hero has a problem, meets a guide who gives them a plan, and calls them to action. Failure would be devastating, but the guide navigates the hero to success! Take any blockbuster move and you’ll see this framework applies. --Key Lessons-- Most companies waste enormous amounts of money trying to tell their story. The truth is nobody cares. But every human being wants to be invited into a story. They want you to offer them a vision of a better life, help them overcome challenges, act as their guide and take them to a climactic scene in which their story ends happily. --Conclusion-- Start by going to your home page: are you making the story about you or the customer? As you’re reading the book, takes notes along the way, brainstorm and craft a clearer message for your brand, and then update all your communications. YOUR MARKETING should invite your customer into a story. It if doesn’t, you’re certainly losing thousands of dollars and you might even be losing millions. --------------------------------------------------------------------------------------------- Like what you see? Want to be the first to get these video summaries? Visit our website: http://www.bookvideoclub.com/ to sign up for our mailing list so you'll be the first to know when we have a new video coming up! --------------------------------------------------------------------------------------------- Produced by Board Studios Inc (http://boardstudios.com). ===============================================
Views: 1092 Book Video Club
"The Third Door" by  Alex Banayan - Success Secrets - BOOK SUMMARY
Find sketches here: http://www.bookvideoclub.com/blog (Sign up to our email list) Production: Board Studios Inc http://boardstudios.com --Introduction-- The Third Door is about author Alex Banayan’s 5-year quest to interview famous people like Bill Gates, Lady Gaga, Maya Angelou, Warren Buffett and Steve Wozniak in order to uncover their secrets to success. --How he “hacked” The Price is Right-- Alex was a student with no money, so how could he spend time researching, traveling, and interviewing for months? He “hacked” the TV show The Price is Right. He was lucky to get an invite to the show from an acquaintance who couldn’t make it. Then, he studied how to get selected to play. And finally, he asked people at the show for tips on how to win. And it worked! A few years later he employed the same strategy to attend Warren Buffett’s annual conference and manage to ask 4 questions, when getting even 1 question in has a chance of 1 in 1,000. --Key insight-- A common theme throughout the book is the value of mentors. Cold calling and emailing simply don’t work… no matter how creative your approach. Based on a mentor’s advice, Alex sent Warren Buffett’s assistant a shoe with a note “just trying to get my foot in the door”. Such strategies are often hailed by sales professionals but ultimately their success rate is miniscule and only going down because everyone is employing the same tactics. What really works? Getting back to basics… meeting people in person. Only then can they see that you’re genuine and start caring about helping you. --The big idea-- After speaking with many of the greatest minds alive, Alex distilled their success into one common element: they didn’t follow the prescribed path but rather created their own shortcuts. He came up with the analogy “The Third Door”. You know when you go to a nightclub, there’s the main door where everyone has to wait in line. Then there’s a second door for VIPs. And then there are the hustlers who don’t want to wait. They will go around the back and find their own way in. They’ll knock on a door a hundred times or pry open a window and walk in through the kitchen. That’s how every success story in the book became successful. --Conclusion-- The book chronicles Alex’s struggles: even though he did succeed in meeting an impressive array of famous people, it never looked easy. His mission was full of hard work, NO’s, constant rejection, and many mistakes. By the end, he realized that success and failure aren’t really opposites but simply the result of trying – and that’s what matters the most: trying. Alex made many mistakes in his quest but he often learned more from the mistakes, and they were the ones that changed him, matured him the most. --------------------------------------------------------------------------------------------- Like what you see? Want to be the first to get these video summaries? Visit our website: http://www.bookvideoclub.com/ to sign up for our mailing list so you'll be the first to know when we have a new video coming up! --------------------------------------------------------------------------------------------- Produced by Board Studios Inc (http://boardstudios.com). ===============================================
Views: 1259 Book Video Club
"Build an A Team" by Whitney Johnson - Company Culture
Find sketches here: http://www.bookvideoclub.com/blog (Sign up to our email list) --Introduction-- In “Build an A-Team: play to their strengths and lead them up the learning curve”, Whitney Johnson shares how we can – and why we SHOULD – disrupt our careers, and how that concept of ‘personal disruption’ is an essential part of an organization that wants to stay competitive. --The Big Idea: the employee S-curve-- Every single person is on a S-shaped learning curve that looks like a roller-coaster. When you’re at the bottom, you don' know what you're doing, you're inexperienced and figuring stuff out. When you’re on the steep part, you know enough, things are clicking, and it's exciting. And when you’re at the top, you've mastered your craft. The problem is that you get bored and start feeling checked out … so you need to jump back to the bottom of a new learning curve. --What does this mean for a corporation?-- Now think of a corporation as a collection of all its employees’ learning curves. It’s very much like the ocean is made up of many waves. The most effective and innovative team structure is when you have a team where 70% of the people are on the steep part of their learning curve, 15% at the low point, and 15% at the high point. Why? Because you need the 15% of people who see things like a jigsaw puzzle that they have to figure out, and they inevitably ask “why are we doing things this way?” The 70% are your productive people, who also instill a dynamism to your business. And the remaining 15% are the masters that should be pulling everyone else up. --How can you tell where your workforce is along the S curve?-- On average, each learning curve lasts about 4 years. You spend 6-12 months at the low spot, 2 years at the sweet spot, and finally another 6-12 months at the high point. Say 30% of your employees are at the low end of their learning curve. You have too many new and inexperienced people. Don’t panic! It just means that you need to get them more training in order to help them into the steep part of the learning curve. --This will also make you a boss people LOVE to work for!-- A side-effect of embracing personal disruption and the S-curve is that people will love working for you. Because what motivates people beyond money and praise is the opportunity to learn. And when they know that their boss is a talent developer, they love working for that boss. --Conclusion-- Every organization needs a culture of innovation to continue growing, so it needs to embrace the idea of personal disruption. And when you see your life and career through the lens of personal disruption, it will give you new insight into why you switched jobs, or why you got that promotion, or how to manage and inspire your team more effectively! --------------------------------------------------------------------------------------------- Like what you see? Want to be the first to get these video summaries? Visit our website: http://www.bookvideoclub.com/ to sign up for our mailing list so you'll be the first to know when we have a new video coming up! --------------------------------------------------------------------------------------------- Produced by Board Studios Inc (http://boardstudios.com). ===============================================
Views: 996 Book Video Club
"Selling With Certainty" by Terry Monroe - Selling Your Business - BOOK SUMMARY
Find sketches here: http://www.bookvideoclub.com/blog (Sign up to our email list) Production: Board Studios Inc http://boardstudios.com --Introduction-- In “Selling with Certainty: straightforward advice for cashing in on the full value of your business”, Terry Monroe shares his decades of experience buying and selling businesses himself, as well as advising hundreds of buyers and sellers. How to prepare yourself AND your business for a sale… what pitfalls to avoid… and how to maximize your payout? --What’s the big idea?-- The big idea is that selling your business is a VERY emotional journey. To retain your sanity, you need a buffer between you and the buyer – an expert. So you won’t get caught in the “business is my baby” syndrome, talk too much when you shouldn’t, or get defensive during negotiations. Case in point, even as experienced as the author is, he too has fumbled when he was selling his own businesses. You also need an expert because this is probably your first time going through the process, whereas they’ve seen everything many times before. So don’t treat selling your business like selling your car. You have to prepare yourself AND your business. --How to get the most for your business-- In order to get the most for your business, you have to sell at the right time. Ideally when you have 2 to 3 years of solid growth. Because that’s what the buyers are going to extrapolate. They think they can do even better than you. Of course, very few people sell during good times. But if you wait and there’s a hiccup, even one year of down sales, then you lose much of the value because the future becomes very uncertain. --Some tips and pitfalls to avoid-- One tip is to always offer to prepare the purchase agreement. Because when you and your lawyer control the paperwork, there are some details that you can make in your favor. Another tip here is to go with a lawyer who is a specialist in mergers and acquisitions. Sure you probably have an in-house lawyer you’ve relied on for years and knows the business inside-out. But they have no experience selling a business. Don’t take their business or valuation advice – ever. And don’t let them learn the process on your dime. Besides, if you DO sell the business they’ll be out of a job, so your dream goes against their incentives – you’re NOT aligned, even if only subconsciously. --Conclusion-- So selling your business is a process, you need experts to help you get through it, and you need to start preparing for about a year before you actually sell. And it’s an emotional roller-coaster… try to be prepared, and enjoy the ride as much as you can! --------------------------------------------------------------------------------------------- Like what you see? Want to be the first to get these video summaries? Visit our website: http://www.bookvideoclub.com/ to sign up for our mailing list so you'll be the first to know when we have a new video coming up! --------------------------------------------------------------------------------------------- Produced by Board Studios Inc (http://boardstudios.com). ===============================================
Views: 933 Book Video Club
"YouthNation" by Matt Britton - ΒΟΟΚ SUMMARY
YouthNation... building remarkable brands in a youth-driven culture... by Matt Britton. -- Sign up to receive a new book summary every week: http://www.bookvideoclub.com -- Matt Britton founded the agency "Mr. Youth" in the early 2000s, and has spent the past couple of decades advising leading brands on how to make their youth marketing more engaging and impactful. Youthnation is a very recent phenomenon, where younger generations play an increasingly important role as the driving force behind innovation, growth, and the economy as a whole. The book provides insightful context around the evolution of youth's behavior towards brands and helps us understand what drives youth today. It makes the case for a new approach to brand building as the balance is shifting from 'having a great product' to 'communicating an authentic story͛'... and brand builders are becoming the true business builders of tomorrow.
Views: 3778 Book Video Club
Darwinex: Our Fintech Story
Exploring amazing Fintech startups one story at a time! Subscribe for more Fintech Stories and Business Book Summaries ------ Back in 2012, an independent trader had worked hard to come up with a winning strategy. But when he approached investors for capital, he realized it was an impossible task. And he thought… am I the only one? He soon found out that traders around the world have great strategies but no access to capital, because fundraising is not their game. Darwinex was soon born with the mission to democratize financial markets… bringing evolution in investing, and trading to the next phase. It’s a marketplace where talented traders list Darwins – and investors buy exposure to a new asset class. You can simply sort through Darwins to find the best return for a given risk, and buy or sell them in real time, just like you’d trade an ETF. Darwinex grew out of a personal frustration and deep experience with the trader – capital gap. Which gives it a leg up on the competition… as evidenced by its sophisticated yet intuitive platform, and its success in attracting talented traders. ----------------------------------------------------------------------------------------- Produced by Boardstudios (www.boardstudios.com) Music: "Orchestral : Fantasy" by Paul Tyan, (https://soundcloud.com/paultyan) ============================================
Views: 12141 Book Video Club
Nvestly: Our Fintech Story
Exploring Fintech Startups: The Story of Nvestly Subscribe for more Fintech Stories and Business Book Summaries ---------- When I worked in investment management, I noticed that the top PE, VC and Hedge Funds not only had access to the best information, but also to a smart group of people to discuss ideas with. This was a key contributor to their success. So I thought: how could I bring the power of this model to everyday investors? The existing solutions at the time were a bunch of unorganized networks and forums, all based on ideas, and not on actual investments. This makes all the difference. So we set out to create a place where people could share their REAL portfolios – always disclosed in percentage terms only – and their related insights. Now, you can monitor all your brokerages in one simple, beautiful and intuitive dashboard. You can also instantly find, follow and talk to great, like-minded investors. View their real and portfolios or share your latest trades. Investing is complex… a lonely and daunting experience. Nvestly connects you with top investors so you can become a better investor as well. ----------------------------------------------------------------------------- Produce by Board Studios (boardstudios.com) =======================================
Views: 2143 Book Video Club
"Evergreen" by Noah Fleming - BOOK SUMMARY
Evergreen... Cultivating the Enduring Customer Loyalty That Keeps Your Business Thriving... by Noah Fleming. -- Sign up to receive a free book summary on video every week at http://www.bookvideoclub.com -- Noah Fleming is a marketing expert and recognized thought leader on customer loyalty, who has become known as "The Customer Retention Guy". The big idea behind Evergreen is that most companies focus intently on getting new customers, at the expense of their existing customers, which is a big mistake. While new customers are critical to any company's success, a more balanced split between customer acquisition and customer retention can pay enormous dividends. And Evergreen presents the framework to help you get there... ======================================
Views: 4983 Book Video Club
Openfolio: Our Fintech Story
Exploring amazing Fintech startups one story at a time! Subscribe for more Fintech Stories and Business Book Summaries Openfolio.com We were working on Wall Street when we noticed how the open culture of trading desks – where people freely share ideas and insights in real-time – helps everyone succeed. So we wondered: isn’t sharing information about investing at least as important as sharing information on Foursquare… TripAdvisor… or Spotify? Openfolio is a completely new and open approach to investing… based on the simple idea that people will share their portfolios – in percentage terms – to learn from each other. In building our community, we realized that people most want to know how their investments are actually doing. If your portfolio is up 5%... what does that really mean? Are you doing great, or are you being left behind? So now we’re offering a modern-day check-up for your investments. Compare your returns to other people in your age group… are you paying more in fees… are you taking on too much risk? Openfolio helps investors navigate through a complex investing landscape, using the power of our community. ------------------------------------------------------------------------------ Produced by Boardstudios (www.boardstudios.com) Music: "Indie : Inspiring : Stirring" by Paul Tyan, (https://soundcloud.com/paultyan) ========================================
Views: 1046 Book Video Club
"Fusion Leadership" by Dudley R. Slater - Company Culture - BOOK SUMMARY
Find sketches here: http://www.bookvideoclub.com/blog (Sign up to our email list) --Introduction-- In “Fusion Leadership: unleashing the movement of Monday morning enthusiasts”, Dudley Slater shows how leaders can influence a company’s culture in order to fuse a team together, around a shared purpose. Did you know that more than 70% of the US workforce report that they’re NOT engaged at work? They dread their job every Monday morning. What if we turned that statistic on its head and motivated people… how much more would they give back to their leaders? --The A-HA! moment-- The author went through the experience of building a business that became wildly successful and crushed the competition. When he looked back, it wasn't because they had more money or a better product. It all came down to better people. So he got to thinking: how can a leader create a culture, where the employees are passionate about the company's success? --What IS fusion leadership?-- Leaders who can fuse teams around a shared purpose first recognize the tension between their selfish ego and the corporate ego. Unlike a “servant leader” who altruistically puts the company before their interests, a more realistic approach is to realize that by putting the company’s interests first, in fact you’re serving YOUR interests too! Think about it. If you appear selfish, you alienate and demotivate the people whose support you need in order to succeed. In contrast, if you appear to put THEM first, they will propel you to success. Mission accomplished! --Why you should NOT be the smartest person in the room-- A great example of fusion leadership is stepping back at meetings. Typically, leaders love running meetings so they can show off just how brilliant they are. Instead, they AND their teams can benefit a lot more by creating vulnerability and allowing the best ideas to come forward. When people leave your meetings, who was the smartest people in the room? If it’s you as a leader, you’re not learning anything… you’re not growing. You’re stifling your team’s ideas, and make them reliant on your brilliance. That’s not sustainable OR scalable. And eventually it puts a lot more pressure on you. You can’t grow within the organization, and you’ve boxed yourself into a corner. In contrast, a leader who fosters independent thinking and gives responsibility can deliver much bigger results and climb the rungs up the organization much faster. Because they can leverage the brilliance of their team and be more productive. Conclusion Every leader faces an endless barrage of daily decisions that tempt their self interests, potentially at the expense of the organization. Challenge yourself to ask the honest question: are you behaving in a way that rewards yourself OR the organization? You’ll reach a higher level when you realize that it doesn’t HAVE to be a tug of war, and figure out a way to align the organization’s interests with yours. --------------------------------------------------------------------------------------------- Like what you see? Want to be the first to get these video summaries? Visit our website: http://www.bookvideoclub.com/ to sign up for our mailing list so you'll be the first to know when we have a new video coming up! --------------------------------------------------------------------------------------------- Produced by Board Studios Inc (http://boardstudios.com). ===============================================
Views: 831 Book Video Club
Everything you need to know about the upcoming EMV Payment changes.
More info at www.paymentacademy.com (coming soon!) Produced by Boardstudios.com
Views: 637 Book Video Club
Trunomi: Our Fintech Story
Exploring amazing Fintech startups one story at a time! Subscribe for more Fintech Stories and Business Book Summaries ------ Trunomi: Our Fintech Story After starting and running a number of successful financial companies over the past 15 years, Stuart recognized a compelling convergence between Regulatory Policy, Government Legislation, Technological Innovation, and Consumer Awareness. This convergence led to the regulatory protection of an individual’s identity – what’s often called Personally Identifiable Information, or "Pii". Which prohibits personal information sharing without the prior, informed, and express consent of its owner. It also means that we need a simple and secure way to manage and share Pii data. That’s where Trunomi comes in… Unlike other private data registry solutions: We never keep copies of customer data, which reduces risk and increases efficiency; We’re a true end-to-end solution that plugs in to our clients’ systems; and We integrate seamlessly with any 3rd-party offering, thus future-proofing against technological and regulatory changes. With Trunomi’s revolutionary consent-based platform, companies can deal with compliance, personalize services, and find new revenue streams. We help you create, share, and monetize customer data… making it Easy As Pii™ ------------------------------------------------------------------------------- Produced by Boardstudios (boardstudios.com) ========================================
Views: 1409 Book Video Club
TipRanks: Our Fintech Story
Exploring amazing Fintech startups one story at a time! Subscribe for more Fintech Stories and Business Book Summaries ---- Back in the day, I was a software engineer and – like many – a part-time investor.  After losing a lot of money by listening to a so-called “reputable” analyst, I sensed a big problem. Out of curiosity, I started tracking the performance of a few experts, only to find out that their predictions were few and far between. So I teamed up with my talented CTO, a finance professor from Cornell University, and the Sheriff of Wall Street to develop TipRanks: the first mechanism that protects investors from underperforming financial experts and showing them what the most accurate experts are recommending in real time. Let's say you want to get some solid investment advice, what are your options? You can get an advisor or high-end IT that costs thousands of dollars, read through tons of content, perform some voodoo and technical analysis… OR you can use TipRanks, which aggregates thousands of experts that are already doing all that, showing you who really understands the market, and who is going to make you lose money. We have a very simple and intuitive platform to help you find those experts that consistently OUT-perform the market out of thousands that give you the bottom line on every security.  Under the hood we’re leveraging technologies such as Natural Language Processing and Machine Learning, to accurately track and rank sell-side analysts, bloggers and Corporate Insiders. So next time you’re inclined to follow an expert’s advice, run them through TipRanks and get tipped off on how they rank against their peers and the market. -------------------------------------------------------------------------------------------- Produced by Boardstudios (www.boardstudios.com) Music: "Electronica : Optimistic" by Paul Tyan https://soundcloud.com/paultyan ===============================================
Views: 918 Book Video Club
“The Manager’s Communication Toolkit” by Tina Kuhn - BOOK SUMMARY
Find sketches here: http://www.bookvideoclub.com/blog (Sign up to our email list) --Introduction-- In “The Manager’s Communication Toolkit: tools and techniques for leading difficult personalities”, Tina Kuhn identifies 10 difficult personalities in the workplace, and shows through examples the wrong AND the right way to deal with them. --The big idea-- To accomplish pretty much anything, you need the work and help of others. So you HAVE to motivate and inspire. Top performers are consistently those who can get the most out of their teams. And to do that, you’ve GOT to communicate effectively. But how can you deal with people who are liars, gossipers, or manipulators? When dealing with difficult personalities, your first reaction may be to confront them and demand that they stop their harmful behavior. But that’s NOT going to work. Instead, focus on identifying and then attacking the root cause of the problem… and the bad behavior will go away. --How to deal with difficult personalities-- Take a gossiper for example. Gossip is rampant in most workplaces, and it can be detrimental to morale, cause miscommunications, and create a toxic culture. Sure you can pull the gossiper aside and demand that they stop immediately – you’re onto them! You may think you’ve dealt with the problem but it will probably fuel much more gossip… You can do much better by looking at WHY they're resorting to gossip. Maybe they’re protecting themselves from something, or maybe they want to feel more important. --How to eliminate the root cause of bad behavior-- So how can you eliminate the root cause of the problem? With a gossiper, it’s a good idea to take more of a coaching approach. Make it clear that their behavior is harmful, and coach them out of that habit, one-on-one. Or take the naysayer, who questions every decision and always comes up with reasons why things CAN’T be done. They probably want to feel like they’re being heard. So when you deal with them, keep the discussion on the facts and stay away from opinions. Then, give them face-saving opportunities to change their minds, without feeling they’re being judged. And what about the drama-queen - the person who thrives on attention and spins small issues into disasters? Ask them to summarize what happened in one sentence. That will force them to get down to the facts. --Conclusion-- To become a great leader, you have to become an effective communicator first. Between your team and your vision stand many challenging personalities that can derail communications. But if you learn how to deal with them, listen to them, and understand what’s driving the bad behaviors, you can weed them out, empower your people, and align your team. --------------------------------------------------------------------------------------------- Like what you see? Want to be the first to get these video summaries? Visit our website: http://www.bookvideoclub.com/ to sign up for our mailing list so you'll be the first to know when we have a new video coming up! --------------------------------------------------------------------------------------------- Produced by Board Studios Inc (http://boardstudios.com). ===============================================
Views: 517 Book Video Club
Quantcha: Our Fintech Story
Exploring amazing Fintech startups one story at a time! Subscribe for more Fintech Stories and Business Book Summaries -------- The Story of Quantcha Any investor who has dipped their feet into the world of options knows it can be an overwhelming experience. Let’s say you’re following a stock that has an event coming up, and you think its price will jump. What’s the best way to play that move using options? There are so many possibilities… but that’s the problem. There are thousands of trades to choose from, and they all have different structures, risks, and returns. How can you find the trade that maximizes your upside while also minimizing your downside? That’s where Quantcha comes in. You simply pick your stock, your time horizon, and your price target. Quantcha does the rest, digging into all the math and analysis that brings the best trade ideas to the front. And once you’ve found a trade you like, you can feel confident that you understand how it will perform under any outcome. It’s very difficult to turn a good idea about a stock into the perfect options trade, but perhaps now with Quantcha it doesn’t have to be… ------------------------------------------------------------------------------------ Produced by Boardstudios (www.boardstudios.com) ==========================================
Views: 483 Book Video Club
Vuru: Our Fintech Story
Exploring amazing Fintech startups one story at a time! Subscribe for more Fintech Stories and Business Book Summaries ------ I remember when I first started investing, Apple was about to release the iPad and I had a hunch that it was going to be a big deal, so I was really interested in buying their stock. But I had no idea how to invest or even start investing. So I did what most people do and googled it. I was overwhelmed by the massive amounts of complex data that I found, and I didn’t know how to approach it. I soon realized that this was not a problem that only I had… it’s a problem that most new investors have. They don’t know how to make sense of this data. So we thought why not automate this process using the methods of the pros? And that’s exactly what we’ve done with Vuru. We are helping new investors invest like the pros. Our analysis engine takes 10 years worth of complex financial data, analyzes and crunches it in seconds, and presents it in beautiful, simple, visual reports that anybody can understand. And the best part is it’s completely free! ---------------------------------------------------------------------------------- Produced by Boardstudios (www.boardstudios.com) ==========================================
Views: 1028 Book Video Club

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